Would like to mention that due to game development time the reason physx may appear has nothing to do with cuda and all to do with aegia? Also, most companies are interested in the software physx engine with hardware support tacked on so people arguing how useful cuda is is from one aspect pointless as it would have appeared in games released recently anyway. Unless someone has links saying how companies suddenly jumped on board and jeoperdised release dates and game stability to cram this "new" tech in.
And that is precisely why PhysX will take off, because it's a well known physics API that NVIDIA just ported to CUDA. And that's the beauty of it. A person with a CUDA ready GPU, just needs to flip a switch and they can accelerate their physics effects with their GPU, instead of their CPU. If they don't have power to spare, they just leave the CPU to do the calculations. It's a bonus, with no costs added. Unreal Engine 3 is PhysX ready for example and that already covers lots of games.