Ford Team Edison Director Discusses the Development of an Electric Car Fleet

Discussion in 'HardForum Tech News' started by cageymaru, Sep 6, 2018.

  1. cageymaru

    cageymaru [H]ard as it Gets

    Messages:
    19,803
    Joined:
    Apr 10, 2003
    Darren Palmer, Ford Team Edison Global Product Development Director, has written a blog post about the challenges of developing "16 new electric vehicle models within a global portfolio of 40 electrified vehicles through 2022." He discusses how his team has been given the freedom to "operate in a completely different way." The members of the various teams come together in meetings and it is normal to have the marketing and charging teams sharing the same meeting space to better collaborate. And of course they released the first image of their vision.

    The electric vehicle market overall is accelerating at an exponential rate, with each individual market presenting its own unique challenges. It's an exciting time to be bringing forward a winning portfolio of electrified vehicles. My team and I are both proud of and energized by the company's $11 billion investment to bring 16 fully electric vehicles within a global portfolio of 40 electrified vehicles through 2022. All of us here have unknowingly prepared for this our entire careers.
     
  2. Nukester

    Nukester [H]ard|Gawd

    Messages:
    1,429
    Joined:
    Mar 21, 2016
    I won't drive a FORD gas power vehicle, why would i drive one of their electric ones?
     
  3. pcgeekesq

    pcgeekesq [H]ard|Gawd

    Messages:
    1,403
    Joined:
    Apr 23, 2012
    Haters gotta hate, even when nobody cares.
     
  4. Cyraxx

    Cyraxx 2[H]4U

    Messages:
    4,060
    Joined:
    Feb 21, 2005
    Fuck, I should really sell my few Tesla stocks. They are going to get pummeled.

    EDIT: Not that these Ford ones are going to be awesome or anything - it's just that mainstream competition with plenty of funds will easily win in the end.
     
  5. Spidey329

    Spidey329 [H]ardForum Junkie

    Messages:
    8,677
    Joined:
    Dec 15, 2003
    That many models doesn't seem that outlandish given that electric vehicles can be made rather modular. It's like dropping a different "cabin" onto a few different battery/powertrain chassis. If they follow a similar philosophy, they can probably do it.

    They already know how to manufacturer the other car components. So they likely won't struggle with scale/production like Tesla has.
     
  6. pcgeekesq

    pcgeekesq [H]ard|Gawd

    Messages:
    1,403
    Joined:
    Apr 23, 2012
    And that a Ford rebadged as a Lincoln or Troller counts as a different model.
    (Yes, you can own a Troller SUV. In Brazil, anyway.)
     
  7. DukenukemX

    DukenukemX [H]ardness Supreme

    Messages:
    4,394
    Joined:
    Jan 30, 2005
    Because right now only Tesla makes a half decent electric car? More competition is better.
     
  8. babochee

    babochee Gawd

    Messages:
    598
    Joined:
    Aug 5, 2008
    Chevy Bolt is more than 1/2 decent....
     
  9. travisty

    travisty Gawd

    Messages:
    815
    Joined:
    Feb 3, 2016
    Comparatively? Bolt is a not even worth a laugh when compared to the Model 3. The seats alone in the Bolt are uncomfortable as any i've ever sat in; metal bar in my leg no thanks.
     
    BSmith, Armenius and vegeta535 like this.
  10. EODetroit

    EODetroit [H]ard|Gawd

    Messages:
    1,486
    Joined:
    Oct 20, 2004
    We are only about a decade away from quieter streets and gasoline and diesel companies disappearing from street corners. I'm from Detroit but I still look forward to it.
     
    Wierdo likes this.
  11. hlfbkd420

    hlfbkd420 Limp Gawd

    Messages:
    280
    Joined:
    Jun 16, 2017
    I could care less what the Ford haters say. My new ride is fun as Fuck. even my wife likes it. Petrol ftw
     

    Attached Files:

  12. nutzo

    nutzo [H]ardness Supreme

    Messages:
    7,378
    Joined:
    Feb 15, 2004
    10 years away? Considering the average age of cars on the street is currently over 10 years old, I don't think so.
    Even if every car sold next year was electric, half the cars sold this year will still be on the road.

    Then there's the electrical grid.
    If 20% of the cars sold next year where electric, we'd have a complete meltdown of the grid.
    It's going to take a couple decades to build the power plants and charging stations to support even 30% of the cars being electric.
     
  13. nutzo

    nutzo [H]ardness Supreme

    Messages:
    7,378
    Joined:
    Feb 15, 2004
    You mean you don't want a tiny car, that barely fits 4 people, has no spare tire, and cost 50% more than an ICE car?
     
    Nukester, Armenius and vegeta535 like this.
  14. Zumino Zufeilon

    Zumino Zufeilon Gawd

    Messages:
    911
    Joined:
    Nov 6, 2004
    how can they have a fleet of electric cars, when they aren't making cars in the US Market anymore.

    Global fleet, schmobal fleet, bring some of those suckers here.
     
  15. freeloader1969

    freeloader1969 2[H]4U

    Messages:
    2,241
    Joined:
    Dec 13, 2003
    My 2006 GT is still humming along fine with 132,500 miles on it. Thinking about selling it and using the funds as a down payment on a 2019 5.0! :)
     
  16. Wierdo

    Wierdo [H]ard|Gawd

    Messages:
    1,776
    Joined:
    Jul 2, 2011
    It's not that easy, EV design requires a complete rethinking of car design - as Mercedes is struggling with at the moment.

    And for an old incumbent they're competing with their own established products, so kinda a ball and chain situation. When do you make the leap? It's a scary fall... Did you jump too early? Did you jump too late? Incumbents have an internal struggle on their hands from a financial and political angle.

    Not to mention the difficulty in securing enough battery supplies to mass produce a line if the company got serious beyond compliance quantities.

    And then there's the dealership angle, how do you convince them to sell an EV that requires almost no maintenance? That's their bread and butter.

    More competition is good though, seems it's eating at ICE sales rather than other EV sales the more EVs come online so far, most ICE sales are down, some model down 60 percent, but EV sales are stable in general.

    https://insideevs.com/tesla-model-3-us-top-5-best-selling-cars/

    I guess the more EVs are out there the more awareness spreads and grows that market potential for all players at this early stage.

    But sure I'll take your stock lol.
     
    Last edited: Sep 7, 2018
  17. Dekoth-E-

    Dekoth-E- [H]ardness Supreme

    Messages:
    7,600
    Joined:
    Mar 23, 2010
    Yeah... No. Not even the most optimistic analyst is predicting that. You have a good 30-50 years realistically before gas stations and ice vehicle's start to disappear en masse and even that is fairly optimistic. Sorry but EVs are easily still at least decade from being competitive across the board with all ice use cases.
     
  18. Dead Parrot

    Dead Parrot 2[H]4U

    Messages:
    2,463
    Joined:
    Mar 4, 2013
    Unlikely. Total US sales in 2017 was just over 17 million vehicles. There are about 253 million vehicles on the road today. Even if every vehicle sold from now on was EV, still about a 14 year turnover period. Given Tesla's issues just getting 1 plant up to speed for the Tesla 3, don't see anywhere near 17 million / year for a long time. Not sure the world has the infrastructure to make that many battery packs.

    I hope Ford makes a few models with trim levels that don't pack a bunch of semi-experimental techno-gizmos and add $30,000 to the cost.
     
  19. Wierdo

    Wierdo [H]ard|Gawd

    Messages:
    1,776
    Joined:
    Jul 2, 2011
    Not to mention less kids and grandmas with asthma, cancer and other problems. It's even linked to regional intelligence levels:
    https://www.theguardian.com/environ...-huge-reduction-in-intelligence-study-reveals
     
  20. capt_cope

    capt_cope Gawd

    Messages:
    902
    Joined:
    Apr 12, 2009
  21. cyberguyz

    cyberguyz Gawd

    Messages:
    694
    Joined:
    Aug 28, 2014
    Personally I really like my '13 focus. It has been a dandy little car. I was really sad when Ford said they will be scrapping all cars except for the mustang and some electric focus built in China (I think Trump may have messed the plans for the e-focus up - not that I would ever consider one of those) and building only crossovers, suvs and trucks. In fact any commercials I have been seeing have a total lack of their sedans.

    So it seems to me the vehicles they will make will certainly not include family sedans. Only cropsdsovers, suvs, trucks and.... an electric mustang?
     
  22. Accursed

    Accursed Limp Gawd

    Messages:
    399
    Joined:
    Mar 28, 2008
    Oil dependency for the win? And I doubt your Ford is anywhere near as fun as a performance Tesla.

    I want ford to succeed, but them killing off their passenger cars in favor of trucks and SUV and now them making a half hearted effort at electric is a joke.
     
  23. EODetroit

    EODetroit [H]ard|Gawd

    Messages:
    1,486
    Joined:
    Oct 20, 2004
    This is a good post, about the 14 year turnover period. Anyways, in 10 years it'll be noticeable, in 20 years, it'll be done.
     
  24. hlfbkd420

    hlfbkd420 Limp Gawd

    Messages:
    280
    Joined:
    Jun 16, 2017
    I cant bring myself to care about electric. Can't drive a tesla either cause I'm not a pretentious hipster. Hell I almost bought the manual so millennials couldn't steal it...

    Plus after 4 minutes of abuse the battery protections kick in and limit the power of that tesla.. Check out runs at the ring... They can't even go a full lap...
     
    Last edited: Sep 7, 2018
  25. Accursed

    Accursed Limp Gawd

    Messages:
    399
    Joined:
    Mar 28, 2008
    "pretentious hipsters", around me most Tesla owners are retires. And what would be your stereotypical Ford owner? Certainly not a pretty picture.

    If your reference to the ring is Nürburgring, an EV has one of the best track times ever.
    https://www.cnn.com/2017/05/15/moto...r-nrburgring-lap-record-production/index.html

    ...but I'm sure you drive your Ford at wide open throttle most of the time, can't have battery thermal protection slowing you down.
     
    Last edited: Sep 7, 2018
  26. TheOne&OnlyZeke

    TheOne&OnlyZeke 100% Irish

    Messages:
    10,260
    Joined:
    Jul 21, 2000
    No idea what this is about as I can't get passed the fact I first read it as Electric Car Feet
     
  27. Wierdo

    Wierdo [H]ard|Gawd

    Messages:
    1,776
    Joined:
    Jul 2, 2011
    Los Angeles for sure, you should see the crazy drivers, worse than NY. With a population density that high you know that basin is doing its thing for sure lol.

    Or those big coal dust "pyramids" around every corner down in West Virginia, not a pretty sight either, people just don't seem to attach enough value to breathing clean air I think.
     
    Last edited: Sep 7, 2018
  28. MV75

    MV75 [H]ard|Gawd

    Messages:
    1,025
    Joined:
    Nov 13, 2007
    Imagine how much better those factory installed fires will be when ford has a lithium pack under them! Fucking epic!

    Plus the extra weight adds more points when you crowd surf your stang.
     
  29. hlfbkd420

    hlfbkd420 Limp Gawd

    Messages:
    280
    Joined:
    Jun 16, 2017
    That link is not for a tesla. We were talking tesla..

    And yes. WOT is full time in the stang. How else can I run into crowds and make sure I can get over them?
     
  30. Stimpy88

    Stimpy88 [H]ard|Gawd

    Messages:
    1,273
    Joined:
    Feb 18, 2004
    Edison is hardly the type of role model anyone should aspire to. But I guess the one who really changed the world was already taken.
     
    BSmith likes this.
  31. TordanGow

    TordanGow [H]ard|Gawd

    Messages:
    1,069
    Joined:
    May 25, 2015
    Not happening. Even if you could get everyone to buy an electric car the infrastructure is not in place to support it. We get a hot day and they ask us not to run pool filters, brownouts, etc. What do you think would happen if the entire nation decided to charge their cars at 5:30 when they got home from work? We aren't even close to replacing petrol with electric.
     
    clockdogg, dangerouseddy and BSmith like this.
  32. EODetroit

    EODetroit [H]ard|Gawd

    Messages:
    1,486
    Joined:
    Oct 20, 2004

    Except at the same time, distributed electricity generation will be taking place. I.e. solar panels on (or as) everyone's roofs, more solar farms, more wind turbines, etc. 10-20 years is plenty of time to improve the infrastructure. Also, if you look at Sweden's example, where more than 50% of cars sold are now electric, the infrastructure demands are way overblown. Its a lot more FUD than an actual infrastructure problem.