So I've never used it but I think it's a good idea. I am curious though on the list of stores that you can use it http://www.evga.com/stepup/systemvendor/ newegg.com isn't one of them? Kinda boggles my mind condsidering I bet they sell more EVGA cards than half of those places put together. Can anyone confirm this for me? Or anyone ever buy from any of these places?