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Cox Communications is unveiling a new option for customers this week that allows them to avoid usage caps and overage fees for an additional $50 every month. Currently, those in capped markets have to pay $10 for each 50GB of data consumed beyond the one terabyte cap. Customers also have the option of paying an additional $30 per month for 500GB of additional data.
A memo being circulated among employees on the changes downplays the impact of these restrictions on consumers, repeatedly trying to argue that confusing and unnecessary usage limits aren't a big deal because the majority of Cox customers won't run afoul of them. "An overwhelming majority of data is consumed by a very small percentage of internet users," a memo to employees documenting the changes reads. "The new choices are great options for the small percentage of heavy users who routinely use 1TB+ per month and prefer a flat monthly rate, rather than purchasing additional data blocks."
A memo being circulated among employees on the changes downplays the impact of these restrictions on consumers, repeatedly trying to argue that confusing and unnecessary usage limits aren't a big deal because the majority of Cox customers won't run afoul of them. "An overwhelming majority of data is consumed by a very small percentage of internet users," a memo to employees documenting the changes reads. "The new choices are great options for the small percentage of heavy users who routinely use 1TB+ per month and prefer a flat monthly rate, rather than purchasing additional data blocks."