I remember reading a while back that Nvidia was gimping old gpu's in order to get gamers to buy the newer ones. There was a situation with Kepler cards performing poorly in Witcher 3 for instance. Also, I have seen some synthetic tests that suggest the 780 is actually as powerful as the 970. But because Nvidia stopped optimizing the drivers for Kepler the in-game performance is 10-20% worse for the 780. So, in theory could Nvidia go back and optimize drivers for some of these older cards? Considering gamers cannot buy the new cards at anything close to retail price it seems like a reasonable request. It also seems like it would be in Nvidia's best interest to not lose PC gamers to consoles or other activities.