Core 2 Duo Commercials

[malingjc]

I have to admit, I like my AMD processors but I realize how much better the Core 2 Duo's are right now. But I figure I'd start a discussion on this.

I thought the Blue man group P3 and the P2 commercials were on the weird side, but wow - weird looking gap-toothed lady dancing worse than the numa-numa kid. I thought I was tripping when I saw them.

I suppose that's the only way to get people's attention on TV anymore though.

 

[Orayn]

Well, it's an interesting tactic. Computer enthusiasm among the general public is probably slumping,, so they have to do something to keep it up.

 

[wee96]

Yea, its a tad err...strange to say the least. It doesnt in anyway make me wanna buy a conroe.

 

[Soodey]

I'd buy one if the blue men told me to....where are they!?!?

 

[LoneWolf]

I was at an Intel meeting the day they announced the ads (Intel was touting their new VPro solution, as well as a software company was on hand to announce their solution that leverages it) and they mentioned their new "Mulitply" campagin. By chance, I'd seen the ad for the first time before, and had a mild chuckle with my colleague when I told him

"I didn't even realize what they were advertising until the end of the ad. I thought it was for JCPenney or some "trendy" clothing line, or maybe the iPod."

I think Intel missed with these ads. Even from a non-techie point of view, explaining the "two brains are better than one" concept in a non-technical manner would have worked for the average consumer. This didn't explain anything, and by the time it was done, I thought "What the heck do people dancing have to do with my computer?"

 

[J-Mag]

I think Intel missed with these ads.

If people are asking questions and discussing the ad, then it had the desired effect.

Intel is more of a brand than individual products these days anyway, so they don't really have to explain anything.

 

[rayman2k2]

and the song is reeeeeeeeeeeaaaaaaaaaaaaally annoying

 

[Dan_D]

Those commercials are so damned irritating I have to mute my TV anytime the song starts. I can hear that crap a mile away too.

I've seen two or three different ones and they all are basically the same, with a different person dancing, and different songs. Some are more annoying than others, but they all suck as far as commercials go.

The Pentium II and Pentium III commercials were not nearly as bad. Those I could ignore.

 

[LoneWolf]

If people are asking questions and discussing the ad, then it had the desired effect.

Intel is more of a brand than individual products these days anyway, so they don't really have to explain anything.

We aren't the average people, however. We ask questions because we know what Core 2 Duo is, and we've known since it was called Conroe, long before it entered production.

This commercial was designed for the average Joe. Now that the average Joe has seen this ad, do you think they really know any more what "Core 2 Duo" means? They know that Intel is "a computer company". Most of them probably know that Intel makes "the brain that goes into their computer". That's probably about it. The two ads Intel is running does little to tell the average Joe that they need a new Core 2 Duo processor, or more importantly, why they might need or want one, which is what (IMO) marketing is truly supposed to do. I certainly don't see this ad causing people with a Pentium 4 computer to suddenly decide they want/need something new (maybe they don't need something new, but from a marketing standpoint, that's irrelevant; marketing is supposed to create a perceived need).

Apparently, Intel's PR folks designed this ad so people would say "What is it?" and then go to someone else for the "why" part. That means they're relying on the good ol' folks at CompUSA/Best Buy/Circuit City/etc. to explain the why. If I were Intel, I'd rather find a good way to explain the why with my ad, rather than rely on the computer section of a big box store to get it right. Just my .02.