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Coding for a specific server: Optimize every layer? (web site performance)

T

the_servicer

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I found a web host that also offers a design service. For performance, they're pitching a vague idea of holistically optimizing at multiple layers:

We build your website and host it on our own infrastructure, which means faster performance, tighter security, and one point of contact for everything.
Click to expand...
Because we control both the code and the server, we optimize every layer.
Click to expand...

Is this only clever marketing, or is it a substantive concept aspiring webmasters can learn from? I always believed optimal code is optimal code, regardless of how or where it is hosted.
 
That could just be "hey we run your side in Wordpress and take care of updates for you". I feel the same could be claimed by say hosting with GoDaddy and being on their infrastructure, behind their firewalls, and only needing to call them if something goes wrong.
 
Sounds like fluff to me. If you really want maximum performance, you're integrating your website into the kernel... But a) that's insane, b) modern servers are pretty fast.

Unless you have real actual performance demands and a huge user base, a reasonable webpage with a reasonable webserver on a reasonable OS on a recentish CPU is going to be fine. You don't need heroic optimization; just not to use dumbass frameworks/wordpress plugins or run database driven content from a far away database. Some of the webpage generator+hosting companies do make trash pages that take forever to load for no reason, but like... as long as you make pages mostly static and are a little careful about how you write the dynamic stuff, and don't go overboard with enormous images or hero videos, it'll be mostly fine.
 
That does sound like fluff. Only major web sites really do a lot of optimizations. Otherwise it's too expensive. Sure FaceBook does lots of optimization work. A 1% performance improvement saves them millions in power and hardware. Small business web site? Cheaper to just throw more hardware at it - meaning renting a VM with a couple more cores and some more ram.
 
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