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Directors Christopher Nolan, Paul Thomas Anderson, and Jonathan Mostow are spearheading an effort to convince television manufacturers to turn off motion smoothing/interpolation by default, which should not be applied for 24p films. The setting essentially adds artificial frames to video content, resulting in what is commonly described as the “soap-opera effect,” whereby motion appears wildly unnatural.
The problem is that TV manufacturers have made it the default setting for most televisions, likely so they can display sports footage on the show floor at stores like Best Buy and Target. The average consumer may buy a TV, take it home, think there may be something slightly off about the picture quality, and shrug their shoulders and go on with their lives, dooming themselves to countless hours of watching motion smoothed entertainment.
The problem is that TV manufacturers have made it the default setting for most televisions, likely so they can display sports footage on the show floor at stores like Best Buy and Target. The average consumer may buy a TV, take it home, think there may be something slightly off about the picture quality, and shrug their shoulders and go on with their lives, dooming themselves to countless hours of watching motion smoothed entertainment.