Had lunch with some of our higher ranking marketing guys, and it basically boils down to what works in a oversaturated marketing environment.Ok, the commercial ind of sucked to me. It didn't really show much of anything about the Note! Isn't that the point?
Quite simply, people are subjected to so many advertisements daily (billboards, radio, TV, internet, non-stop hit with ads), that the biggest challenge in this ocean of advertisement "background noise" is to:
1) Capture the public's attention
2) Convey an emotional response
Now to me that made no sense, as I make buying decisions rationally. What they explained, and this makes sense to me, is that if they started just listing off specs and useful information about the phone in a commercial, you probably wouldn't pay attention in the first place, and even if you did you would have been subjected to so much other marketing that you'd forget if the screen was 5" or 5.5" in size, what the resolution was, what processor it used, what ports it has, etc.
What people are very good at remembering though, is how something or someone made them feel. That's why some people can be mad at Trump, but can't even accurately remember even a single specific thing he did or said that made them mad, other than at some point they experienced a negative emotion and remember that. Its why Jimmy Kimmel can tell Hillary supporters "What do you think about XYZ policy or statement that Hillary made" and they agree enthusiastically, not realizing it is a Trump statement or policy.
So the commercial tries to capture your attention and make you feel good about the Galaxy phone, so next time you remember "Galaxy Phone = Feel Good". And so when you're in store and looking at specs and comparing devices, you will be subconsciously more receptive to the phone you have an emotionally positive memory of.