Reading the comment below in this interview I couldn't help think Carmack and Cliff B. thought this way during their early days of game developing until they strayed off the path.
"GameSpy: What’s keeping you on PC primarily, when many other publishers have skewed toward the large console audience?
Fred Wester: It’s so much simpler to develop for the PC -- you can decide everything for yourself. So even though the numbers historically have been bigger on console, the PC is very rewarding because the audience is very knowledgeable about the games, they’re very hardcore, they’re very quick with their feedback, and we have a great relationship with our customers. And being the open platform that it is, we can basically make whatever game we wanna do and then publish it."
Full interview here and highly recommended read. Hopefully other devs/publishers see it.
http://uk.pc.gamespy.com/pc/magicka/1216907p1.html
"GameSpy: What’s keeping you on PC primarily, when many other publishers have skewed toward the large console audience?
Fred Wester: It’s so much simpler to develop for the PC -- you can decide everything for yourself. So even though the numbers historically have been bigger on console, the PC is very rewarding because the audience is very knowledgeable about the games, they’re very hardcore, they’re very quick with their feedback, and we have a great relationship with our customers. And being the open platform that it is, we can basically make whatever game we wanna do and then publish it."
Full interview here and highly recommended read. Hopefully other devs/publishers see it.
http://uk.pc.gamespy.com/pc/magicka/1216907p1.html