Yeah, I bought myself a GTX460 which was on special as a stopgap when my 4870 died so I could bide my time and get something better. That was nearly 2 years ago now and I just haven't felt the need to get anything else for 1920x1080 gaming, most games play at or close to high settings and while I may not be able to max out BF3, frankly it still looks pretty damned good and it doesn't impede my enjoyment of games in general. I've often been tempted to get something new, came very close to getting a GTX570 just before the 7000 series came out, but thought it best to wait since I wasn't desperate, and in the end just didn't end up getting anything.
Similar experience here, got 480 2 years ago and haven't really felt the need to upgrade (granted I don't play games like BF3 that much)