Last year, Volvo introduced a car subscription service called “Care by Volvo” that lets customers get a car for a flat monthly fee (e.g., the XC40, a $35,000 car, can be had for $600 a month), with insurance and maintenance included. The option has gotten so popular it has drew the attention of franchised car dealers, who have filed a petition to have it blocked. Apparently, it’s a threat to the traditional business model. In its petition, the CNCDA calls Care by Volvo a "clever, but illegal, marketing ploy." The group claims Care by Volvo subscriptions are really just leases, claiming Volvo even uses the term "lease" to describe Care by Volvo in both internal documents and information provided to customers. Because Care by Volvo is allegedly similar to a lease, the CNCDA argues that it "usurps the traditional sales role of Volvo dealer franchisees." The group argues that Care by Volvo violates California laws against automakers selling cars in competition with franchised dealers, as well as the franchise agreements Volvo has with its dealers.