HardOCP News
[H] News
- Joined
- Dec 31, 1969
- Messages
- 0
Best Buy and TiVo have teamed up in a weird kind of multi-year cross advertisement deal. Best Buy will “heavily” promote TiVo and in return TiVo will allow Best Buy to advertise to TiVo subscribers.
On Thursday, the companies plan to announce that Best Buy will heavily promote TiVo products in its 1,100 stores in the United States. TiVo will develop a version of its set-top box, to be sold in Best Buy stores, that will let the retailer advertise its products and services to TiVo subscribers on their home televisions.