battlefield 1 for PC - $39.99

Picked up the Ultimate version today for $99 (from $129) still more then I wanted to pay for the game, but having family over for Thanksgiving and they always expect me to have the latest and greatest games. Didn't want to disappoint.
I don't see the option to add this physical version of Battlefield 1 for $30 to my cart. What's going on?

Well, Best Buy has it for that price, so I will order it there instead.
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