They may as well have, it runs like shit on nVidia.
As far as I remember it ran like shit on Nvidia because Nvidia generally sucks at GPU computing. I think the GTX 780 and Titan are better because of their architecture, but the bad performance on 6xx series cards wasn't because AMD purposely gimped TressFX or anything (unlike what Nvidia does for the CPU code for Physx)...it just ran as well as the Nvidia cards could handle it.
According to Anandtechs GPU benchmark charts a GTX 680 vs. a 7970 using SmallLuxGPU (benchmark that uses OpenCL GPGPU computing) the 680 score 7,800 points...the 7970? 25,000. So...yeah...
I do think patches after release did improve performance though for all platforms though and both AMD and Nvidia got a nice boost with it on.