Yeah I am in the same boat, I too have a 780i and no intention of replacing for at least another year, so if I go with an ATI card it will have to be the R700. The GTX 280 is already a good deal faster than my 2 8800GTX's and if the R700 is alot faster than the 280 then I will finally have something to upgrade to. I will never get another 2 card setup again, too much hassle.