Speaking with former Microsoft Executive Ed Fries in a recent interview transcribed by VentureBeat, creator and general manager Feargal Mac Conuladh explained why the Ataribox will succeed, unlike Valve’s Steam Machines, which have “so resoundingly failed.” Atari announced a few weeks ago that its specifications will be comparable to a mid-range PC; the console will also run on Linux rather than Android like the Ouya did. Steam, Valve, an amazing company, but I think—when you give away too much of the experience, just write a standard and let multiple other companies build boxes, you get into trouble there. We want to be super open, but we also want to deliver an integrated experience for the customers that buy our box. They can plug it in, switch it on, and be playing one harmonious experience. The thing with Steam was you had so many people building the boxes at different prices and structures. It’s cumbersome to do that in a unified way.