Atari is back in the hardware business. Last week, a new product called the Ataribox was teased but met with skepticism by some who thought it was just a prank. However, company CEO Fred Chesnais has confirmed that new hardware does exist. Many suspect the new console, featuring wood-grain siding like the original, will mimic Nintendo’s NES Classic Edition and cash in on the popularity of retro games. Chesnais declined to describe a lot of details about the console. But he said it is based on PC technology. He said Atari is still working on the design and will reveal it at a later date. Chesnais said that Atari’s revival is well under way. Atari filed for bankruptcy protection in 2013, but Chesnais bought it and pledged to make it great again. The company is now profitable, and it is engaged in making mobile games. It is licensing its brands more widely, such as licensing its Atari name for the upcoming Blade Runner 2049 movie.