ASUS Splitting OEM Business

[HardOCP News]

Asustek has just announced that, in an attempt to become more competitive, the company will split its contract manufacturing from its branded businesses in January to focus on brand building.

The branded business will retain the company's current Taiwan listing and the Asustek name. The two OEM units could also be listed in Taiwan, but the company does not rule out a listing overseas, Chairman Jonney Shih told a news conference.

 

[RoBo]

"Brand Building"