of course there is risk
manufacturers don't just churn out a million peripherals and set them on the shelves hoping consumers will come and buy them someday...they have it all scratched out on paper as to estimated market segment, how many units will sell, cost of R&D, retooling factories, etc.
the sooner they have a large player guaranteeing whatever their threshold to overcome that risk to push to market, the sooner they start to launch new products. it's not done on a whim...it's all carefully calculated or the ones who don't abide by that basic business 101 framework will find themselves over leveraged and quickly out of business.
manufacturers don't just churn out a million peripherals and set them on the shelves hoping consumers will come and buy them someday...they have it all scratched out on paper as to estimated market segment, how many units will sell, cost of R&D, retooling factories, etc.
the sooner they have a large player guaranteeing whatever their threshold to overcome that risk to push to market, the sooner they start to launch new products. it's not done on a whim...it's all carefully calculated or the ones who don't abide by that basic business 101 framework will find themselves over leveraged and quickly out of business.