Well lets look at Apple's latest gadget portfolio; iPhone, iPad and both do have $500 selling points. Would it be impossible to predict this would sell for $500? thats baseline too, I can fathom that.
Now lets see what Apple would want the product to do? TV tuner, NetFlix/Hulu portal, iTunes Portal ... anything else?
I can't see anything else this product would do, if its being touted as a media extender/portal device for your TV then its already beat in two very elegent solutions alot of people already have: Xbox360 and Playstation 3. They also have media readers on them (dvd/blu-ray), will the AppleTV have it? Apple COULD one up them with a SDC reader.
That may very well be true. You, Texico and the pork product may very well be right, but the fact of the matter is that no specifications have been released, no prices have been released, and they're already dissing it. They had no intent to come in here and say anything productive about the product, knowing their thoughts on Apple's portfolio as you call it. In fact, if there was anything good to be said, you wouldn't be counting on these guys to talk about it.
Then why bother come into any thread that discuss Apple products at all?
They're trolling no matter how you color it.