AMD to Raise Ryzen Processor Prices from Today

[erek]

"AMD communicated to its retail partners of a price increase for its Ryzen desktop processors in the retail channel. This could just be a case of the company restoring regular pricing from brand- and distributor-level discounts for Black Friday and Cyber Monday, although we don't know the tune to which the prices are being increased just yet. Increased processor pricing could hit DIY gaming PC budgeting that's already strained with rising prices of DDR5 memory. The price increases are expected to cover the entire portfolio of consumer-segment Ryzen desktop processors, with there being active SKUs across the Ryzen 9000 series "Zen 5" and Ryzen 7000/8000 series "Zen 4." The company is planning interesting new SKUs in the entry-mainstream segment based on older IP, a recent example of which is the Ryzen 5 7500X3D."

Source: https://www.techpowerup.com/343549/amd-to-raise-ryzen-processor-prices-from-today

 

[DukenukemX]

Dammit AMD, there's a ram shortage not a processor shortage.

 

[LukeTbk]

This could just be a case of the company restoring regular pricing from brand- and distributor-level discounts for Black Friday and Cyber Monday,, so it could be not really the case at all ?

 

[erek]

"AMD Reportedly Raising 8GB, 16GB GPU SKUs by $20-$40​

by AleksandarK Today, 12:16 Discuss (1 Comment)
AMD is finalizing its GPU price increase strategy for end-of-the-year 2026. According to a new report from Chinese Board Channels, AMD is looking to increase its 8 GB SKUs pricing by $20, while the 16 GB models will absorb a $40 price increase. Overall, gamers are expected to see a price increase of 300 RMB ($42) for 8 GB models and 600 RMB for 16 GB SKUs, which is nearly $85. The price increase for memory alone will prompt AIBs to push these aforementioned price increases, confirming what we have been hearing within the industry over the past few weeks, with insights from PowerColor and others.

Board Channels ChinaAMD has officially announced a price increase for its graphics cards, with a significant increase expected this year. It is reported that several AMD graphics card brands have officially notified their channels to prepare inventory. The first wave of price increases will be $20 for 8 GB and $40 for 16 GB, with an estimated overall increase of around 300 RMB for 8 GB and 600 RMB for 16 GB by the end of the year. No new products will be launched throughout 2027.""

 

[Lakados]

Dammit AMD, there's a ram shortage not a processor shortage.

I mean, they are moving about as fast as AMD can make them, so AMD's warehouse is moderately empty, and TSMC is raising its prices by ~10% in February on all nodes N5 and below.

 

[LukeTbk]

I mean, they are moving about as fast as AMD can make them, so AMD's warehouse is moderately empty, and TSMC is raising its prices by ~10% in February on all nodes N5 and below.

client cpu sales are down 2.2% from last year, not sure why that would be the case

 

[ivandagiant]

Tragic I was debating picking up a 7800x3D on sale today and when I finally made up my mind it was sold out. Then I see this news. Terrible times for PC building

 

[Lakados]

client cpu sales are down 2.2% from last year, not sure why that would be the case

Yes, but Data Center and AI sales are up, so they cut back on client CPU production to meet the demand for enterprise and raise prices to match the new scarcity levels.
Artificial scarcity is the most profitable form of scarcity.

 

[1_rick]

This could just be a case of the company restoring regular pricing from brand- and distributor-level discounts for Black Friday and Cyber Monday,, so it could be not really the case at all ?

Let's hear it for rumors!

 

[1_rick]

AMD communicated to its retail partners of a price increase

Ugh, who wrote that crap? The word of is unnecessary there, although I'd have written "AMD communicated a price increase of its processors to its retail partners"

 

[LukeTbk]

Yes, but Data Center and AI sales are up, so they cut back on client CPU production to meet the demand for enterprise and raise prices to match the new scarcity levels.
Artificial scarcity is the most profitable form of scarcity.

maybe but MI350x is good old TSMC 5N, a desktop zen5 is a mix of 4 and 6, MI450 is apparently on 2... (and a bit of a generous choice of the word can in the statement)

And in general cpus do not require that much space to make a lot of them, a CCD is just 71mm sold at incredible high price, if they could sell those at giant volume I feel they would make them, you can fit like 800-900 working dies per wafer, do not remember a time when (outside some 5000 series covid launch) that cpu were hard to buy. That kind of revenue per wafer is not that easy to beat ($300 9700x, 800 of them $240,000, put a cheaper node IO controller on a relatively simple package and hop... and you even upsales really expensive motherboard chips to those customer).

If they were in that situation they should have rose the price by a lot and a long time ago.

 

[Lakados]

maybe but MI350x is good old TSMC 5N, a desktop zen5 is a mix of 4 and 6, MI450 is apparently on 2... (and a bit of a generous choice of the word can in the statement)

And in general cpus do not require that much space to make a lot of them, a CCD is just 71mm sold at incredible high price, if they could sell those at giant volume I feel they would make them, you can fit like 800-900 working dies per wafer, do not remember a time where (outside some 5000 series covid launch) that cpu were hard to buy.

The CCD is only one small component; you also have the IO die, and the interposer die that connects them all, and you need to factor in packaging fees to combine the CCD or CCDs to the IO die on the interposer, and let's not forget the DRAM cache packages for any of the x3D variants, which is a separate packaging process.
TSMC raised its prices across the board by 3%-10% depending on which node and process it was, so AMD has to raise its rates accordingly, because you know they aren't going to take a lower margin on parts that already sell well.
If anything, the soft Zen 5 refresh paired with the delay in the Zen 6 launch makes this a perfect time to raise prices, especially given the dwindling supply of Ryzen 7000 series parts on the market. Because what's the alternative... an Intel system?

 

[sfsuphysics]

Rumor or no, AMD should not have any right to how much a retailer sells a product for. That is the most anti consumer practice ever... and yeah I realize everyone does it.

 

[LukeTbk]

Rumor or no, AMD should not have any right to how much a retailer sells a product for. That is the most anti consumer practice ever... and yeah I realize everyone does it.

Do they ? what increase is the price AMD sell their cpu to distributor I think... not sure it as any other implication.

Note that these price increases are happening at the distributor level, so do not expect all retailers to hike their prices suddenly. New CPU orders from them will be at higher prices. This means that PC builders should expect to see higher prices as retailers replenish their stock.

That something people in space that customer know the price and quite constant (sony playstation, apple products) enforce, but CPUs ? Maybe more soft minimum advertised price but leave actual selling price alone post rebates/combo/etc,, quite open I would imagine.

 

[FrgMstr]

Rumor or no, AMD should not have any right to how much a retailer sells a product for. That is the most anti consumer practice ever... and yeah I realize everyone does it.

You do not understand how the system actually works.

 

[Niner]

Tragic I was debating picking up a 7800x3D on sale today and when I finally made up my mind it was sold out. Then I see this news. Terrible times for PC building

Picked one up recently. Glad I got it when I did.

 

[sfsuphysics]

You do not understand how the system actually works.

Apparently not, I thought this was referring to MAP policies, which tends to explain why GPUs tend to be the same price and literally any store, except for the odd ball sale like BF/CM.

 

[Absalom]

This rumor turned out to be untrue, at least timing-wise.

MC ended up dropping the price of the 9800X3D to $399.99 from $429.99. All the other major e-tailers didn't budge on CPU prices. That doesn't imply AMD did anything overnight, but that MC is still sitting on a stockpile of those processors and needs to move them pronto.

I never bother checking on AMD gpu prices, so I suppose those could have adjusted. Price hikes on those make more sense given the GDDR6 situation.

There does seem to be a small blip within the past few days (picking random 9070XT model), but that could just be normalizing post-Black Friday:

 

[LukeTbk]

This rumor turned out to be untrue, at least timing-wise.

what rumors ? this was about amd increasing price to distributor (would take time to be reflected in store).

If it is just back to normal high after rebate season it would maybe never show up (while still being true)

 

[erek]

"AMD Reportedly Raising 8GB, 16GB GPU SKUs by $20-$40​

by AleksandarK Today, 12:16 Discuss (1 Comment)
AMD is finalizing its GPU price increase strategy for end-of-the-year 2026. According to a new report from Chinese Board Channels, AMD is looking to increase its 8 GB SKUs pricing by $20, while the 16 GB models will absorb a $40 price increase. Overall, gamers are expected to see a price increase of 300 RMB ($42) for 8 GB models and 600 RMB for 16 GB SKUs, which is nearly $85. The price increase for memory alone will prompt AIBs to push these aforementioned price increases, confirming what we have been hearing within the industry over the past few weeks, with insights from PowerColor and others.

"AMD Radeon Price Hike Confirmed at $10 per 8GB of VRAM, More Increases Expected in 2026​

by AleksandarK Today, 11:21 Discuss (3 Comments)
AMD's rumored price hike at the end of 2025 is becoming a reality, as confirmed by anonymous GPU distributors to Tom's Hardware. The increase is a more modest $10 per 8 GB of VRAM. This means a $10 increase for 8 GB models like the Radeon RX 9060 XT 8 GB, and a $20 increase for 16 GB models like the Radeon RX 9060 XT 16 GB and RX 9070 / 9070 XT. This adjustment is just half of what was anticipated based on an earlier report from Chinese Board Channels, which suggested AMD was considering a $20 increase for 8 GB models and a $40 increase for 16 GB models.

However, this is not the end of price hikes. AMD is expected to implement another increase in January 2026, though the specifics are currently unknown. Earlier information from Board Channels suggested that gamers might see a price increase of 300 RMB ($42) for 8 GB models and 600 RMB ($85) for 16 GB SKUs. As we approach the final weeks of 2025, these details remain unconfirmed. AMD's AIB partners will pass these increases to customer, who will absorb any additional cost of manufacturing."

 

[erek]

"AMD communicated to its retail partners of a price increase for its Ryzen desktop processors in the retail channel. This could just be a case of the company restoring regular pricing from brand- and distributor-level discounts for Black Friday and Cyber Monday, although we don't know the tune to which the prices are being increased just yet. Increased processor pricing could hit DIY gaming PC budgeting that's already strained with rising prices of DDR5 memory. The price increases are expected to cover the entire portfolio of consumer-segment Ryzen desktop processors, with there being active SKUs across the Ryzen 9000 series "Zen 5" and Ryzen 7000/8000 series "Zen 4." The company is planning interesting new SKUs in the entry-mainstream segment based on older IP, a recent example of which is the Ryzen 5 7500X3D."

Source: https://www.techpowerup.com/343549/amd-to-raise-ryzen-processor-prices-from-today

"Insiders Dismiss Rumored AMD Ryzen 9000 CPU Price Hikes​

by T0@st Today, 10:59 Discuss (4 Comments)
Earlier this week, talk of imminent price increases—affecting current and previous generation AMD Ryzen processors—spread across PC hardware news outlets and communities. It is debated whether Team Red simply directed its retail partners to elevate Ryzen 9000 (Zen 5) and Ryzen 7000/8000 (Zen 4) processor series price tags following the conclusion of Black Friday, Cyber Monday, or discount promotions. Tom's Hardware decided to investigate this controversial matter, by reaching out to trusted contacts. Under an hour ago, their findings were published—according to: "two industry sources that wish to remain anonymous, one from one of the largest U.S. distributors, (believe) that there have been no indications of impending price adjustments for Ryzen processors, and no evidence suggests such changes are imminent, contrary to recent rumors."

Presently, computer memory supply issues have caused manufacturers to assess product pricing, distribution and release strategies. Reportedly, AMD is in the process of finalizing price hikes of current mainstream GPU lines—possibly tacking on an extra $20 across 8 GB SKUs, and a $40 bump up for 16 GB models. The latest report posits that "Granite Ridge" and "Raphael" Ryzen prices will remain intact for the time being, on account of the public's perception of fresh AMD decision-making. Tom's Hardware outlined the circumstances: "SSDs, graphics cards, or memory, processors are less susceptible to price fluctuations caused by NAND shortages....the chip manufacturer (AMD) may be delaying adjustments on processor pricing to prevent further customer dissatisfaction, assuming there was any minimal credence to the rumor to start with." A quick perusal of typical North American and European e-tail outlets shows rough $20 to $30 elevations across modern Ryzen CPU lines, but it is difficult to judge whether these erratic trends are simply jump ups from Black Friday/Cyber Monday baselines."