With the latest development, it is pretty clear now. Note : my observation is this phenomenon is quite common in daily life. Obviously each has different view of suitability of such implication. A. Apple 1. We integrate everything complete. 2. The premium valuation is present in our products. You are paying for it. 3. With point 1 and 2, if you still decide on our products, you ought to make full use of it. For catering to generic consumer oriented needs, it just works. (ok mostly just works) 4. Conclusion, by the time you absolutely appreciate and utilize our products completely to the fullest extend of physically possible, considering all your effort invested, it is probably already many years down the road where similar-performance-level products are now in the bargain-price-level, or probably in the refurbished or recycling industry. 5. At that point, if you still insisting on old hardware, you can try putting 3rd party OS on it if you want if you can find dedicated 3rd party willing to contribute their effort in this area. Many people will probably move on to newer hardware already, which will again have full coverage of Apple computing experience, if you decided to go Apple again. Refer to point 1,2,3. [Edit] : i.. It just works. ii. Else it does not work. In this case try to wait until we figure out what to do before major engagement because it is in our culture to make sure it just works. B. Microsoft with the latest development per ARM-based Microsoft-sanctioned devices http://www.zdnet.com/blog/open-sour...rm-pcs-devices/10132?tag=content;feature-roto 1. We integrate many. 2. Valuation is present in our products. You need to pay for it, just like most commercial things in life. 3. With point 1 and 2, if you still decide on our products, you ought to make full use of it. For catering to generic consumer oriented needs, it mostly works. 4. This time around, ARM-based users, you are paying for it. 4.1 You are NOT going to pretend buying Microsoft products and put other things on it. You are going to use it as intended. And we are not going to make it easy/possible for you to put other things on it. Refer to link. 4.2 All we ask is that one being honest in life. We tell you up-front, you decide 4.3 We are stating absolutely clear if you do not agree with this, consider other products that suit your particular needs. Try not to come back to complain about what should or should not, this policy is now clearly in discussion by media of your choice. 4.4 Anyhow, we already have a plan, even if you choose Android, Android vendors you need to pay as well, but ok at least going Android you have your right to tinker with it, if possible on devices of your choose, else you can choose a platform that does not restrict you, your choice. [Edit] 1. Stay calm, analyze the claim with clarity, assess our reasoning. For once we have chance for this curated store Microsoft can offer its best new Windows experience, with simplicity and security, which most people say benefit common users, aren't what we propose help achieving those goals ? Credit : summary as a result from ARSTECHNICA article and comments. 1.1 For once will you allow Microsoft to do the right thing by providing a secure, pleasant, working, clean environment to the endusers? you know, we are following preset "successful, real world example", not that we do not know how, but previously not easy due to complication... 2. Where you opted otherwise, there are always alternatives.,"less restricted platforms" exist. 3. "Where do you want to go today?" C. Google and Google-derived 1. We integrate some. 2. Many things are possible, You need to pay for/with advertisement, just like most commercial things in life. 3. With point 1 and 2, if you still decide on our products, you are free to decide what to do with our products or any derived products, just like users of most media services. Nobody is being forced to come our way. For generic consumer, it obviously works because without consumer this business is going to be hard to sustain. 3.1 Things that you tick/click usually work. 4. We are reasonable 4.1 Where it is sensible, we lock the products. 4.2 Where it is sensible, we unlock the products. 4.3 Where it is vague, we deliberate, just like life. Sometimes it is difficult to say which is which because we have gray area... 4.3.1 Therefore we are stating and not stating because we are just like individuals, we have plus and we have minuses. If you can be 100% honest and clear in your life, we can also work towards that goal... 4.4 We are generally ok with tinkerers. But if you want to use our name, we have standards and please adhere to the stated conditions and common goals. All honesty computing. Why this post is in "mobile computing" With the great up-tick of mobile computing and Smart Phone industry and mobile media/game players, basically everything mobile, perhaps it is good to observe so that there is no regret, or less regret per users' investment.