Some users have recently had their accounts hijacked. It seems that the now defunct EVGA forums might have compromised your password there and seems many are using the same PW here. We would suggest you UPDATE YOUR PASSWORD and TURN ON 2FA for your account here to further secure it. None of the compromised accounts had 2FA turned on.
Once you have enabled 2FA, your account will be updated soon to show a badge, letting other members know that you use 2FA to protect your account. This should be beneficial for everyone that uses FSFT.
There have been at least 3 cardmakers for ages, just none except ATI and NVIDIA have taken much market share. We've had the Kyros and the Savages and the Xabres and the Parehlihahelas and now the Volaris and Deltachromes. They have all helped keep the prices in at least the low end of the market in check. If there was another high end card it might help a bit keep prices down, but I doubt theres much room for them to move, they cost a lot to make