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The novelty of 3D is wearing thin for audiences: revenues for 3D films in the US and Canada fell 18% in 2017 to $1.3 billion, nearly a billion less than 2010’s figures. While the availability of digital 3D screens has increased (if just a smidge), more and more studios are opting for 2D releases only.
Since “Avatar,” 3D has seen its fortunes fall dramatically. There were gripes about hasty and shoddy 3D conversions of films such as “Clash of the Titans” and gripes about the higher price of tickets. Some filmmakers, such as Alfonso Cuaron (“Gravity”) and Martin Scorsese (“Hugo”), have experimented with the technology to critical acclaim, but it’s been awhile since an A-list filmmaker has publicly embraced the possibilities of 3D.
Since “Avatar,” 3D has seen its fortunes fall dramatically. There were gripes about hasty and shoddy 3D conversions of films such as “Clash of the Titans” and gripes about the higher price of tickets. Some filmmakers, such as Alfonso Cuaron (“Gravity”) and Martin Scorsese (“Hugo”), have experimented with the technology to critical acclaim, but it’s been awhile since an A-list filmmaker has publicly embraced the possibilities of 3D.