360 Ad Overload in UK

P

Psychotext

Supreme [H]ardness
Joined
Mar 21, 2005
Messages
5,897
Just been watching some TV (first time in a while) and in the space of 4 ad breaks I saw a total of 9 360 adverts. Looks like they're really going for it over here. I know that they bought all of the ad space in a London newspaper recently too. There was quite a cool advert where the 360 was being made up out of the cases of all the games released for it. The general tag line on the ads seems to be "The next gen is now"... which I imagine is to do with the PS3 coming in March.

Was quite amused when I saw the Gears "mad world" advert. In the UK whenever you used pre-rendered video in a game advert you're required by law to state "Not In Game Footage" but in this one they used "Representative of in game graphics" or something like that. First time I've seen that in a game advert.

Are they hitting any other countries with this level of advertising? Must be costing them a fortune.
 
I haven't seen any ads, but I also stop paying attention to the TV when ads come on so I miss a lot. Also, I might not watch channels/shows with the right demographic to be targeted by 360 ads.
 
's funny... I was just about to say that I haven't seen a single Wii advert. You been watching the womens daytime tv channels again? :p
 
I think the 360 is selling well enough in the US that a lot of advertising is not needed....I really haven't seen that much but then again I don't watch teeny channels like MTV and such. ;)
 
Ya, there's not too many xbox360 ads in the usa. I see the GoW trailer every once in a while and sometimes the Vegas trailer, but I haven't seen anything else. Must be selling well here.
 
Technoob said:
That gow commercial does in fact use in game footage.
Click to expand...

Actually it doesn't. Sure it is real time graphics, but that situation is never in the game. Which is why they say representative. Also you cant get the camera to some of the angles they showed. It certainly isn't CGI, but it isn't in game footage either.
 
watching the bond marathon on spike tv this weekend (im not a tv person, but gotta do something with no internet at grandmas). saw alot of xbox and wii ads, and a few for ps3. and WAY too many for that shitty tourista movie coming out (fucking pass on that trash)
 
Technoob said:
That gow commercial does in fact use in game footage.
Click to expand...

Uses the engine, i know my GoW looks nowhere near that smooth.

As for the adverts, yes i've seen them, but then again it's a huge market over here so i'm not surprised. (especially consoles)
 
Erasmus354 said:
Actually it doesn't. Sure it is real time graphics, but that situation is never in the game. Which is why they say representative. Also you cant get the camera to some of the angles they showed. It certainly isn't CGI, but it isn't in game footage either.
Click to expand...

I misspoke, obviously it's not an actual clip from the game, what I meant was that it uses the game engine to render the scene, rather than some unrelated CGI cutscene.
 
You must log in or register to reply here.
Back
Top