That was the deal that Costco was running but they ran out of stock on July 5th and they will probably not get it back in.
therefore there is no such deal for the 37W3, the prices for the 37W3 and this monitor as it stands are $650 for the VX2835WM and $999 for the 37W3, hence it's an apples to oranges comparison for size, functionality, AND price if you want to compare these monitors.
This is a great deal for a huge monitor, much better deal than the Dell 2707WFP and the Samsung 275T that it competes with.