In this particular case, the efficiency figures between the BFG LS-550 and Enermax 425W PSU is very very similar. In addition, the differences that are prevalent are pretty small, no more than 2% or so. So spending an extra $40 for that 2% more efficiency is hardly worth it.
In regards to the modular cables, I can agree with you there but you can get the Corsair 520HX for the same price as that Enermax with free shipping as well:
$110 - Corsair 520HX 520W Modular PSU
The Corsair 520HX is also just as efficient as the Enermax at low loads and offers modular cables as well.
I'm not saying he needs a 550W or 520W PSU, I'm just saying that it's a waste of money to go with a higher priced lower wattage PSU for a very very small increase in efficiency. Sure he'll be closer to the optimal efficiency range with the lower wattage PSU but the potential savings on the energy bill is far smaller than the extra $40 you have to spend for the Enermax.
I wouldn't say that the 425W Enermax is worth $40 more than the BFG, but to be fair the Enermax is only $11 more after the MIR, which is a reliable rebate as I just got mine back about 1 1/2 to 2 months after I mailed it off. I got the 400W for $79.99-$20 MIR = $59.99, which is a lot better than the $85 it would cost now. I would say that if he doesn't mind waiting the two months or so to get the rebate, to get the 425W Enermax as it would come out to about $15 more than the BFG (after shipping compared to Buy.com). That is just my opinion on which one I would choose, though. Both are good PSUs.
And don't forget to use Microsoft's Bing Cashback! On a $1,000 Newegg purchase it will save you $25!
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