Cost plus pricing (the practice of pricing a product based on what it costs to make, plus a profit margin) is widely seen as a noob mistake in the business world. Instead, you establish the maximum price you can charge while still selling a decent number of units, and work backwards from that, in order to determine if a project is worth pursuing or not.
While I agree with that, I also wonder how many more units that would sell if the price was cheaper.
I'm really bothered by Nintendo. The DS/3DS/Wii games where $40. The Switch games are $60.
I'm finally breaking down and buying a switch, but it's a family game (like a console).
Unlike the DS where everyone got one and their own copy of Pokémon, with the switch they will be one unit connected to the TV.
Compared to the DS, the Switch is too expensive and fragile to be taken to friends house.