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GameStop is defending its practice of requiring online purchasers of high-demand items to pay for additional merchandise: in an article concerning the SNES Classic and Xbox One X, GameStop senior director of merchandising Eric Bright told Rolling Stone's Glixel that forced bundling is actually about customer service. Those who don’t want bundles can simply stop in at a local store.
"We really try to do a great job of paring up items with things customers like to buy," Bright says. "In the case of the Switch, we know the customer is going to want a way to charge the Joycon (controllers), so we often throw in a charging device. We know the Switch has limited memory and customers like to download games, so we'll add a memory stick. And then you need a game itself, because what good is a piece of hardware without a game to play with it? We make it more convenient."
"We really try to do a great job of paring up items with things customers like to buy," Bright says. "In the case of the Switch, we know the customer is going to want a way to charge the Joycon (controllers), so we often throw in a charging device. We know the Switch has limited memory and customers like to download games, so we'll add a memory stick. And then you need a game itself, because what good is a piece of hardware without a game to play with it? We make it more convenient."
