AMD withdraws KitGuru FuryX sample over "negative content"

Flopper said:
980ti sli 4k was done from a member here and 24fps batman a Nvidia game so..
Dx12 games need to be written for to take advantage of that api obviously but the 390 series shows amd made driver improvement for dx11 which will benefit any user while they transition to windows 10 and dx12 over time.

AMD has world leading technology both with hardware Fury with HBM and software Mantle/DX12/Vulkan/Metal now. I guess thats why I buy Fury as I will get what the software was designed for which is GCN.

AMD simply is the future the way its meant to be played.:D
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???? WHAT????

Answer my question and stop with the AMD love fest.

Show me the Fury benchmarks, I have seen the 980ti benchmarks.

DX12 will benefit both AMD and NVidia. Do you think that DX12 will somehow work better on AMD cards? Proof of that? Nope, of course you don't. You rarely have any proof of anything you say.
 
reaper12 said:
???? WHAT????

Answer my question and stop with the AMD love fest.

Show me the Fury benchmarks, I have seen the 980ti benchmarks.

DX12 will benefit both AMD and NVidia. Do you think that DX12 will somehow work better on AMD cards? Proof of that? Nope, of course you don't. You rarely have any proof of anything you say.
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He is taking it to extremes but is somewhat correct. AMDs architecture is very DX12 compliant, FUNCTION-wise. Which is to be expected seeing AMDS part in DX12 is Mantle. I haven't really seen much on maxwells architecture and how it relates to DX12 functions like AMD has shown with theirs. AMD has released a lot of info on DX12 and how it increases performance all over but more so on their architecture.

Do I get point for each time I type ARCHITECTURE. LOL
 
c3k said:
Well, it -is- a courtesy for a manufacturer to send FREE samples for review. Courtesy is something that is no longer taught to, or is simply ignored by, many individuals. A free sample does not obligate one to simper and cover it with accolades. It does, however, imply that one should be fair.

Kitguru, and any other site, is welcome to BUY any card available on the marketplace and state their opinions.
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That said, the implication is AMD will only give you something if you make nice.
That said, it wasn't reviews but their editorial content....two different things.

King of Heroes said:
AMD didn't attack KitGuru's freedom of speech at all, and went as far as to explicitly tell them NOT to edit or remove any past content. AMD is well within it's rights to not send free stuff to publications they don't like.
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[H] has come down hard on both AMD and NVidia depending on the situation....they still get stuff from both?

That said, EVGA never gives [H] stuff, simply because they have told the truth about some of their products.

If I was AMD I would want to get kitguru back on my side, not piss them off. (even though I rarely visit their site)
 
they are a tiny site, with a tiny viewership

They dont give a damn, nor should they.
 
magoo said:
That said, the implication is AMD will only give you something if you make nice.
That said, it wasn't reviews but their editorial content....two different things.
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That somehow makes it okay? Whether it was the reviewer, the editor or the janitor, he was still officially representing KitGuru and should have composed himself in a much more professional and neutral manner. As it is, he came off sounding like a biased idiot with only half a grasp of the subject he was attempting to rant about.

Before that video came out, if somebody brought up the subject of KitGuru, they might have had a slightly positive, negative or neutral opinion of the website. Now, however, bring up the name KitGuru and all people will remember is the video rant that got them pulled off AMD's reviewer list. Not a good reflection on KitGuru, you have to admit.
 
madgun said:
Regardless it's freedom of speech, if AMD cares so much about it's image it should engage properly rather than in an extreme fashion.
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business > freedom of speech and AMD's not the only ones that do this, but the fact that kitguru is making a scene about it tells you enough about their opinion toward AMD anyways. if they were smart they would of said nothing, bought a card and made an unbiased review and AMD would of re-instated them on the list, instead they went public with a private conversation..

if i'm not mistaken [H] went through the same thing with EVGA (could of been a different company, if it was feel free to correct me please) a couple years back.
 
Oh, boy, the "freedom of speech" brigade again. AMD doesn't have to give them review samples if they don't feel like it. That's freedom.
 
sirmonkey1985 said:
business > freedom of speech and AMD's not the only ones that do this, but the fact that kitguru is making a scene about it tells you enough about their opinion toward AMD anyways. if they were smart they would of said nothing, bought a card and made an unbiased review and AMD would of re-instated them on the list, instead they went public with a private conversation..

if i'm not mistaken [H] went through the same thing with EVGA (could of been a different company, if it was feel free to correct me please) a couple years back.
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It was with nV not EVGA, and everything up to the point of the last 1 minute where KIT guru talked the APU's down was speculation and was stated, which was ok, the way he stated that the APU's were pretty much junk, that wasn't good at all, most likely that last minute was what pissed of AMD,

But by AMD openly admitting why the took the sample away from KitGuru also makes them look bad, They are saying if you don't talk only good about us, we won't give you any gifts. The correct response would have been here is you Fury X and we understand your point of view but I'm sure your review will show otherwise. That would have been much cleaner and actually make Kit guru shut their own mouth which is always much more effective.
 
razor1 said:
It was with nV not EVGA, and everything up to the point of the last 1 minute where KIT guru talked the APU's down was speculation and was stated, which was ok, the way he stated that the APU's were pretty much junk, that wasn't good at all, most likely that last minute was what pissed of AMD,

But by AMD open admitting why the took the sample away from KitGuru also makes them look bad, They are saying if you don't talk only good about us, we won't give you any gifts. The correct response would have been here is you Fury X and we understand your point of view but I'm sure your review will show otherwise. That would have been much cleaner and actually make Kit guru shut their own mouth which is always much more effective.
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i don't think it has anything about whether or not you only say good things about an AMD product, it's more about how you go about talking about a product instead of just saying, well it's shit go buy something else instead. to be honest i've never seen, watched, read anything from kitguru so i have no clue what the real issue is over. but given the things that have been said about AMD products in [H] reviews and the fact that AMD still openly talks to the community here their decision probably wasn't as simple as people want to make it out to be.
 
sirmonkey1985 said:
i don't think it has anything about whether or not you only say good things about an AMD product, it's more about how you go about talking about a product instead of just saying, well it's shit go buy something else instead. to be honest i've never seen, watched, read anything from kitguru so i have no clue what the real issue is over. but given the things that have been said about AMD products in [H] reviews and the fact that AMD still openly talks to the community here their decision probably wasn't as simple as people want to make it out to be.
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That's the thing though, AMD made a PR nightmare for themselves by sending out that email that stated why they were pulling their card. It would have been better if they just stated something like we don't have enough review cards sorry allocation is tight.

Everyone has been stating AMD marketing and pr has been crap, this is why they have been crap, they don't think before they act.

You say AMD is open and talks to their community by doing something like this, its the opposite, its if we don't like what you are saying we don't want you to say anything.

Now lets just say some of the points kit guru stated come true, what then?
 
razor1 said:
That's the thing though, AMD made a PR nightmare for themselves by sending out that email that stated why they were pulling their card. It would have been better if they just stated something like we don't have enough review cards sorry allocation is tight.

Everyone has been stating AMD marketing and pr has been crap, this is why they have been crap, they don't think before they act.

You say AMD is open and talks to their community by doing something like this, its the opposite, its if we don't like what you are saying we don't want you to say anything.

Now lets just say some of the points kit guru stated come true, what then?
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All of what you stated is KitGuru throwing a hissy fit for no apparent reason.
None of this is AMD's fault and, if anything, it shows AMD is willing to stand up for itself which is a good thing.

I don't expect any of my business emails to be shared with anyone other than the specific client I am talking to. I especially don't expect them to relay or post any of that professionally given information online.
 
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well that's the other side of the coin, yeah I don't think it was very nice of showing what the email stated to the public either, but its out there now, can't do anything about it.
 
razor1 said:
Now lets just say some of the points kit guru stated come true, what then?
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Why would it matter? He didn't have a card in hand to base his opinions on and he was only vaguely aware of the subject matter. If he happens to be correct on any of his points then it was all guesswork and happenstance. I'm not going to give him any credit for blithely spouting nonsense on Youtube. Anybody can do that.
 
Creig said:
Why would it matter? He didn't have a card in hand to base his opinions on and he was only vaguely aware of the subject matter. If he happens to be correct on any of his points then it was all guesswork and happenstance. I'm not going to give him any credit for blithely spouting nonsense on Youtube. Anybody can do that.
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What happens then right, pretty much, what they can write is look we were correct and this is why AMD didn't send us one, with exclamation points, they didn't want our reads to know the truth.

There are always two way to resolve an issue possibly more, but a correct way and an incorrect way, marketing is about showing the best correct? PR is about mitigating fallout and damage if there is anything negative correct?

Where do you see AMD doing either of those?

So far I see great marketing, bad PR. Bad PR has more repercussions then good marketing. Anything negative you have to do two or three times the good to overcome.

If they were overwhelming confident in their products, the third response is we don't give a F*uck
 
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razor1 said:
What happens then right, pretty much, what they can write is look we were correct and this is why AMD didn't send us one, with exclamation points, they didn't want our reads to know the truth.

There are always two way to resolve an issue possibly more, but a correct way and an incorrect way, marketing is about showing the best correct? PR is about mitigating fallout and damage if there is anything negative correct?

Where do you see AMD doing either of those?

So far I see great marketing, bad PR. Bad PR has more repercussions then good marketing. Anything negative you have to do two or three times the good to overcome.

If they were overwhelming confident in their products, the third response is we don't give a F*uck
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I don't see everybody condemning AMD for not sending KitGuru a sample card. What I mostly see is people laughing at Leo Waldock and KitGuru for publishing that video. At last count that video has 143 thumbs up and 722 thumbs down. That means that for every person that agreed with his views, five did not agree.

Seems pretty cut and dried that AMD doesn't need to worry too much about fallout from KitGuruGate or whatever-the-hell we're calling it.
 
Creig said:
I don't see everybody condemning AMD for not sending KitGuru a sample card. What I mostly see is people laughing at Leo Waldock and KitGuru for publishing that video. At last count that video has 143 thumbs up and 722 thumbs down. That means that for every person that agreed with his views, five did not agree.

Seems pretty cut and dried that AMD doesn't need to worry too much about fallout from KitGuruGate or whatever-the-hell we're calling it.
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I'm not condemning AMD they did what they thought was right, I think yeah them pulling the card was an ok move, but there are better ways of putting dirt in persons face without actually doing that so plainly. First off we have so many people here complaining about nV and the only thing nV is better is is marketing and pr for their products, and this is why AMD has so much less marketshare, but the flip side of it is when its pointed out its denied in view point.

Its called tact, which they are lacking very much with marketing and pr.
 
Wait... KitGuru is relevant?

Well damn, if it's this serious that this happened to them, I'd hate to see the hell that would break loose if WCCFTech had their card stripped from them.
 
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