Brackle
Old Timer
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what shocks me is alot of the people bitching about 4GB not being enough are the ones who own a 980 or 970 GTX in SLI.
What the?
What the?
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390X coming soon few weeks
- Thread starter EagleOne
- Start date
It's not entirely inaccurate. Might be a simplification of the problem, but the 290X's weren't selling like hot cakes despite multiple times being much lower cost than the product they were competing with from Nvidia.
There's a difference between being ahead of the ball and being reactionary, something all price cuts were. Being ahead of the curve would have been dropping the Rx-200 Series 9 months before they did, like they SHOULD HAVE until they intentionally halted their roadmaps waiting almost another year to do a refresh.
People like cheap stuff, but they don't want to feel like they're buying a cheap product if that makes sense? It's like, why do people still go for the name brands when they can afford to instead of the knock off generic stuff which is 99% the same? Never try to understand the psychology of a consumer. That's why people get paid the big bucks to do that research.
SilverSliver
[H]F Junkie
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I think the point is a lot of people are looking at 4k to 1440p gaming now, and VRAM usage is increasing as a result. Titles are starting to max VRAM even at 1440p, let alone 4k. So, if you are looking at buying a new generation card now, and looking at maybe getting a 4k panel this year or next it's hard to justify 4gb only.
GPU Manufacturer: "Yes with DX12, the full 4gb can be utilized on each card for ultra-high resolution, so we're happy to sell you a pair of them"
They already did.
- Rumors started off as 390X will be a Titan X killer
- 390X became Fury with $849 price tag then after AMD's "we don't want to be known as the value brand anymore" speech
- Fury went from hero to zero after Computex because it can't even beat 980 Ti, and AMD is scrambling to adjust clocks and tweak drivers
- Despite being slower than 980 Ti, price has increased to $899
Next we know it, Fury Nano will be $999 because AMD wants their own halo card, plus what better way to convince people nano doesn't mean not good when the price is $999?
Uh what?
Lol. This topic has kept me entertained.
Not surprising in the least. Lol.
I think it is only a nail in the coffin if the 390x is a re-brand and if the 390x is priced at a higher msrp than what the current cards are selling for. Now granted that is a lot of IF and I do not believe it will happen but if for some reason it does then AMD has fallen behind.
I am concerned that if AMD makes dumb moves with this launch we will have no innovation and outrageous prices (what ever the market can bare). That is why I really want these rumors to be full of shit. Remember that Nvidia has about 80% of the graphics card market, there is no room for fuckups on AMD's side.
Yeah I was like "what the..." too. But hey, you get better drivers with those 4gb (makes the 3.5gb into 4gb as well) so make sure you buy at least 2 if you can't afford the Titian x and if you can't afford that you can buy the 980ti later
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Zarathustra[H]
Extremely [H]
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THERE is the technicality that people were trying to guess at when the original quote came out. Slower than Nvidia - confirmed.
Zarathustra[H]
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Yeah I was like "what the..." too. But hey, you get better drivers with those 4gb (makes the 3.5gb into 4gb as well) so make sure you buy at least 2 if you can't afford the Titian x and if you can't afford that you can buy the 980ti later
Just because 4GB was sufficient for current gen, doesn't mean it will be for next gen.
Michaelius
Supreme [H]ardness
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Big meh if true - if I need to deal with crappy AMD ecosystem and use inferior freesync then they need to either :
- bring water cooled gpu at 650-700 $ and be a bit faster than EVGA Hybrid 980 ti
- give me 550$ pro that is very close in performance to 980 ti when both are overclocked.
LOL what are you talking about? You are one of the biggest anti-amd posters on this forum. You wouldn't buy one anyway, no matter the price or the performance. You would always find some excuse and even if it was a perfect card you would just fall back and say "ah their drivers are crap"
No one in the right mind buy old technology like GDDr5 anymore as an entusiast
AMD is simply superior.
SamiiRoss
Gawd
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hey, noobs who developed hbm and gddr5? Who is puting money down to make it happen? AMD.
What is nvidia doing for us? Nothing.
What is nvidia doing for us? Nothing.
SnowBeast
[H]ard|Gawd
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Hynix! Nice try though saying AMD developed it though. https://www.skhynix.com/gl/products/graphics/graphics_info.jsp
Hynix was already developing it when AMD bought itself on board.
Don't get cocky: http://hardforum.com/showthread.php?t=1864538
Michaelius
Supreme [H]ardness
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You shouldn't judge people by your own standards.
That makes you mistake cause with effect. I'm not anti-AMD. I'm anti anyone who produces shitty products.
If Intel was making 16 core Netburst Pentium VIII today versus AMD making 4 cores high IPC cpus I'd be advising Amd cpus to everyone.
If AMD had better GPU like they had with 9700 pro or 4850 I'd be advising it to people.
Nvidia is a reason we have 144Hz displays, strobing and VRR today
Sorry I buy for measured results not fancy tech below hood.
durquavian
Gawd
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So... what are these shitty products you refer to?
The 7970 was a far superior product to anything Nvidia had for a year, up to the Titan. So were you advocating it, or are you just a Nvidia fanboy so it really doesnt matter?
The post that started all this
So far, it is as good as any other rumour lol
So far, it is as good as any other rumour lol
The news is coming from the LinkedIn profile of Linglan Zhang, who is currently employed by AMD as the System Architecture Manager. what do you think?
...
TaintedSquirrel
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Korean post from HWBattle translated...
Dayaks
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By the way, I looked back at AMD's annual reports and I was full of shit. They invested nearly all their gross margin into R&D.
SoulCreatr
Limp Gawd
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If only more people on this forum could admit when they were wrong about something! I think if you are a tech company that does not heavily invest into R&D you will not last long as the industry moves very fast.
I suppose the alternative is to price it at $900 for 2 1/2 months, rape the wallets of all their faithful customers who buy one or two of them and then release a $650 card that equals its performance while simultaneously destroying the value of the cards of those early adopters. I hear that works well.
If AMD can come up with a card that competes with or beats the Titan X then that's all the reason they need to price it accordingly. The Fury should run cooler and quieter than the Titan X. It should also be much smaller. That's already three metrics in AMD's favor and it hasn't even been released yet. We'll just have to wait for reviews to determine the rest.
Would I be thrilled to see such a high price tag? No. But Nvidia fans have set the stage by proving they're more than willing to purchase overpriced video cards again and again. This would be the result.
Yakk
Supreme [H]ardness
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Yea if your uneducated and paying such premium well guess what then things get more expensive down the line and there is no turning back now, the 14/16nm HBM2 well they will cost more next year than todays offerings. We started to run into the intel 5% increase pattern each generation for single core usage which stops with Dx12 thank God.
Titanx is 4x the price while 43% better than the 970 which means if your game has 50fps you get 70fps.....20 more fps for 4x the price, its called premium for a reason.
Kinda silly if you know your stuff.
haha, whatever, I am not judging you I am just telling you to be honest. You won't buy the next AMD card no matter how good it is or the price. You will find always find some fault.
Oh come on Flopper? How is AMD superior? We don't know anything about the performance of the new cards.
I could ask you a question, if the top of the line Fury comes out slower and more expensive than the 980Ti, what do you think people will buy?
Zarathustra[H]
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That's a little bit of an exaggeration.
The original release 7970 was edged out by the 680 a few months after release until the GHz edition came out which edged out the 680 until the Titan came out.
The 680 and 7970 were close enough that in game you wouldn't have noticed a significant difference.
Sure, the 7970 was a slightly better card, but "far superior" is quite the stretch, especially since the 680 debuted cool new features, like that flexible vsync feature that syncs if you render fast enough, but not if you render slower.
cageymaru
Fully [H]
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Zarathustra[H];1041649144 said:
The flex feature died when FCAT came out and Nvidia basically told AMD that they had a runt frames problem. Then the AMD cards reached a new performance plateau because suddenly the bugs in the driver that were fixed that were holding back performance. If Crossfire and SLi weren't so crappy I would still be rocking my HD7950's as the driver that fixed the runt frames was that damn good. That fix was like night and day!
If there is anything to ever thank Nvidia for it is pointing out the FCAT bugs so that AMD could fix it.
Pfft. They already did that along time ago with the Titan Z, which they lied once more to people telling them it wasn't meant for gaming and then a couple days or weeks later their own YouTube ad video was directed exactly toward gamers. Comments on that video were hilarious.
Needless to say it didn't sell well and got piss poor reviews from people as far as recommendations go. Listen, if you let Nvidia sit idle they are going to be the first to rape the market pricing and performance wise. They've just historically had that attitude of milking people. Remember the old saying, "Nvidia doesn't lower its prices to compete". They sell luxury products with a luxury tax.
Even now they aren't lowering prices. The $499 pricing that the GTX 780 eventually went down to should have been the price on Day 1. The GTX 780 Ti should have been maybe $50-$100 more in a perfect world 5 years ago. The 980 going to $500 is still a freaking joke. Card should be $399 for its performance over the 970. The 980 Ti is a joke at $649, but people accept it because they've got used to expecting this new high-end $650 range. Might as well call x80 cards an x70 actual.
Lets not include the joke the x60 has become. The performance from 660 > 960 is fairly laughable over nearly 3 years. THREE YEARS.
What a product should or shouldn't be priced is determined by what the market will bear and what people are willing to pay, not some arbitrary pricepoint fantasy based on a personal "feeling". I recommend reading up on a thing called supply and demand. http://en.wikipedia.org/wiki/Supply_and_demand
If you feel the need to blame someone, it should be the people paying the prices you don't personally agree with, not a company filling a market demand. If you don't like the pricing, don't buy the product. I dont drive a BMW but I'm also not squirting tears that they should be priced lower.
That said, it *would* be nice if AMD's upcoming offerings put some pressure on Nvidia. But their silence paints that possibility as increasingly dim.
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Roughly 30% gain in performance (660 > 960), slightly less power consumption, and a lower launch price generation to generation. How is that laughable for a budget card?
With that logic we should be happy with the prices and service we get from our internet companies. I am sure everyone is happy with that because they charge what they believe the market will and can bear.
Right now the graphics card segment is literally two companies I can't wait until it is only one.
Oh I'm fairly well aware of the free market and how it all works. It's just a captain obvious moment to remind people that Nvidia will capitalize on any stagnation to the extreme if you give them the opportunity. They don't compete in price the traditional way and it has worked out for them by treating their cards as a luxury item.
You could blame the consumer, Nvidia, or AMD for the situation. In fact, I'd say it's a bit of all three, especially when it comes to people feeding an overpriced market. Unfortunately, that's just the way the free market works. People always have a choice to make. It's only until after Christmas that you get that gut sinking feeling lol.
I guess my point if there was one to begin with, would be that I honestly don't think a single generation is going to solve the current crisis. Which means expect the current trend to continue at least to Pascal and perhaps Volta with regards to Nvidia's pricing strategy.
Roughly 30% gain in performance (660 > 960), slightly less power consumption, and a lower launch price generation to generation. How is that laughable for a budget card?
The trickle down performance effect has been much less than what it has been in the past. Maybe it's just out of the realm of completely laughable, but you're not going to sell many people on it being a worthy upgrade when we look at upgrades in terms of at least 2 generations. As a budget "gaming" card it's doing just enough to not be laughed off like the 980, which speaks volumes about how good Nvidia's strategy is.