Online activation is jerkwad? Geez, you're in for a long future of software piracy me thinks. Even limited keys, which is used in damn near every piece of commercial software. That's just the world we live in these days.
But limiting you to 2 activations PERIOD is the issue,,
I reformat my computer via an image once a month, thats my choice. I paid for every piece of software I own, and I have the RIGHT to use it in a reasonable manner.
Ive probally called microsoft 100 times since XP was released to activate over my various computers Ive built and tinkered with.
2 times total, no thanks.