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I think it's because 2x3080 would outperform a 3090 quite handily. Driver updates over the years did wonders to eliminate micrustutter, and PCIE 4.0 + the new woowoo SLI bracket that costs $130, and you've paid LESS than a 3090 for more performance, including nearly double the mining potential...
Like T4rd said, it's about the margins. The 3080 and 3090 use the expensive GDDR6X. Both are based on Nvidia's GA102 Ampere. Would you rather sell your more expensive GA102 chip for $700 or $1500 (FE pricing), which is more than double. And that's not even accounting for post-tariff AIB pricing...
When they first started it, they required the bundle for some items, but due to backlash, they relented and gave folks the choice to sign up for the bundle or just the card. I wouldn't put it past Newegg to see statistics somehow "randomly" favoring bundle-selecting participants. If that was a...
And even at that price, can only be part of a FULL BUILD. In fairness, though, they are a tiny spec compared to Newegg, and likely have more overhead to compensate for with physical retail storefronts.