Facebook Launching Big Attack on TV Next Month

[Megalith]

Facebook is jumping into the video programming game and will be releasing their first efforts in mid-June. The social media giant believes that high-quality, scripted video will be essential to retaining its userbase, many of which are being enticed by Snapchat and other competitors that have turned to their focus to such content. Some of the shows will reportedly be on the same level as House of Cards, so something entertaining may actually come out of this, but I am just curious how they are going to present and spotlight the content on the archaic-looking Facebook site.

Facebook plans to have about two dozen shows for this initial push and has greenlit multiple shows for production, according to people familiar with the discussions. They said the social network had been looking for shows in two distinct tiers: a marquee tier for a few longer, big-budget shows that would feel at home on TV, and a lower tier for shorter, less expensive shows of about five to 10 minutes that would refresh every 24 hours. The new video initiative means Facebook would play a much more hands-on role in controlling the content that appears on its social network with nearly 2 billion members — and it comes as companies like Amazon, YouTube, and Snap are locked in an arms race to secure premium video programming.

 

[nutzo]

The new video initiative means Facebook would play a much more hands-on role in controlling the content that appears on its social network with nearly 2 billion members

Which is why I don't care and won't be watching any of it.

I'll never have anything to do with Facebook, even if they paid me.
(well maybe if they wanted to pay me $2k/week I'd reconsider)

 

[Rahh]

The market is already saturated though still not sure how cable is still winning.