well there could be a bright side here. Nvidia pricing the gtx 1080ti at $699 could mean they expect competition and move as many cards as they can before vega hits the shelf. Smart move by them, I am thinking top end vega might be pretty competitive since I was expecting pricing of 1080ti to be 799 atleast. Nvidia will move them at a good rate before vega hits. Good for them, Raja can enjoy his shirts until then.