In my experience its the worst PC users that go to Apple.
Only to crash and burn there as well... but they feel better for it somehow.
It's the "I spent a lot of money on this, so it must be good" syndrome.
"To understand a stable citizen, you have to know that modern man quite often tries to work off his frustrations by spending on self-sought gratification. Modern man is internally ready to fulfill his self-image, by purchasing products which compliment it." Ernest Dichter, the "father of motivational research."