When HD 7970 came out, I noticed the lack of extra horsepower and wrote about it.
It was the first time in history that the shader count (and thus performance) was not doubled.
Here's how it used to go:
X1800/X1900
320 ALU's (Doubled) -> HD 2900/3870
800 ALU's (Doubled) -> HD 4870
1600 ALU's (Doubled) -> HD 5870/6970
2048 ALU's (Increase of 25%) -> HD 7970
Now yes, because of the minute increase in shaders, the card overclocks like a champ, but it still doesn't manage more than 50%, unlike every other single top-end card.
So, OF COURSE nVidia looks at this and goes "Gosh, why have AMD done this? Oh well, guess there's no point in releasing our high-end card yet. We can just as easily rename our mid-range GPU and call it our high-end."
And so they did - both AMD and nVidia have given us mid-range (25-50% increase) GPUs under the high-end (100% increase) moniker.
This is as close to price-fixing we're going to see in this industry, so I hope ya'll are mad.
It was the first time in history that the shader count (and thus performance) was not doubled.
Here's how it used to go:
X1800/X1900
320 ALU's (Doubled) -> HD 2900/3870
800 ALU's (Doubled) -> HD 4870
1600 ALU's (Doubled) -> HD 5870/6970
2048 ALU's (Increase of 25%) -> HD 7970
Now yes, because of the minute increase in shaders, the card overclocks like a champ, but it still doesn't manage more than 50%, unlike every other single top-end card.
So, OF COURSE nVidia looks at this and goes "Gosh, why have AMD done this? Oh well, guess there's no point in releasing our high-end card yet. We can just as easily rename our mid-range GPU and call it our high-end."
And so they did - both AMD and nVidia have given us mid-range (25-50% increase) GPUs under the high-end (100% increase) moniker.
This is as close to price-fixing we're going to see in this industry, so I hope ya'll are mad.