AMD: EVGA Wanted To Sell ATI Cards

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Lost!

Limp Gawd
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Jun 9, 2008
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Don't think it's been posted here before, so sorry if this really is OFN.
http://www.bit-tech.net/news/2008/08/02/evga-wanted-to-sell-ati-card/1
(Very) Unofficially, AMD said the only Nvidia partner it would want to work with was BFG in the States, but it couldn't see that happening either. Well, it all depends on how much profit margin Nvidia lets its board makers have in the future, otherwise they might see AMD or Intel's Larrabee become an attractive (or inevitable for survival) option.
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Well, BFG has the experience, you have to admit. EVGA to me still seems like a really new company at the roots of it (they were only rising in face of the 7 series)

XFX is actually HongKong based, so they wouldn't need that either.
If you wanna know, Sapphire and MSI have been brilliant in Asian markets in terms of pricing. Customer service doesn't matter on the company here- it's all distributors.
 
Lost! said:
Don't think it's been posted here before, so sorry if this really is OFN.
http://www.bit-tech.net/news/2008/08/02/evga-wanted-to-sell-ati-card/1



Well, BFG has the experience, you have to admit. EVGA to me still seems like a really new company at the roots of it (they were only rising in face of the 7 series)

XFX is actually HongKong based, so they wouldn't need that either.
If you wanna know, Sapphire and MSI have been brilliant in Asian markets in terms of pricing. Customer service doesn't matter on the company here- it's all distributors.
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I seem to recall seeing EVGA's products on shelves alot longer thanBFG's though I could be wrong.
 
Too bad ATI didn't make a deal with them, it would be nice to have eVGA's support and Step-up behind an ATI product.
 
I think that AMD spun this very well. But at the same time why kiss and tell? Business ethics? Please, going around and telling your business to make yourself look good and then at the same time telling eVGA "No Thanks" doesn't strike me as the most moral conduct.

I can understand eVGA wanting to get in on the 4800's, but then I to also wonder about the step up and warranty situation. Would eVGA have had a step up program for Radeons? AMD would have to had foot at least some of that bill annd I bet and they didn't see the need to pony up the cash just to add a distributor. Not a lot on one upsmanship if the nVidia cards had a step up and the AMD cards didn't.

Oh well, I guess AMD can boast a little right now. Better be careful!;)
 
I doubt they have the cash to use on that.
they are probly spending on better cards next generation than partnerships that dont matter as long as they have good cards.
 
I think ATI are pretty nice to their old partners, but having an American company like EVGA or BFG would be great for customer service support here.

They could just have no step-up program for Radeons :eek:
 
{NG}Fidel said:
I doubt they have the cash to use on that.
they are probly spending on better cards next generation than partnerships that dont matter as long as they have good cards.
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QFT. I don't know why this partner story has been that big of a deal. If you make a good product the partner isn't that important. If it were, people wouldn't be hopping on the the 4800 bandwagon, at least not stateside. In the US, nVidia's support is a lot better overall. You can debate that all you want, but it's not helping nVidia to have more partners right now is it?
 
They had one a while ago but that is long gone now X_X. I think another partner would be a good idea to a point. I know a few companies that are partnered with Nvidia that are probably drooling over the 4800s. I believe that AMD should look at the reputations that each of the partners have and try to get them to make a full switch to ATI products. If they could get companies like XFX, EVGA, and maybe BFG, they could have the backing of some companies with great reputations. This of course would sell more cards with just the names of those companies on them. I know before I went completely to Sapphire, I use to stick completely to XFX.
 
evga have always been my best cards overclocking wise consistently going back to my pci-e 6800gt
 
Interesting, it seems strange of AMD to discuss business negotiations publicly (unless there was ulterior motives). Plus didn't ATI just get a new partner: Force3D? Do they really need anyone else cutting in on the action?
 
Step up wouldn't work with ati cards. Unlike Nvidia you don't see ATI coming out with a refresh every 2 months.
 
I would buy an EVGA 4870x2 over any ati distributor that is out there.
 
Interesting article but I could see AMD/ATI wanting to keep the loyal partners. After all, these same partners stuck through the 2900XT debacle and didn't jump ship, so certainly rewarding those loyal toy ou isn't a bad idea. It would look far worse if ATI released another lemon and partners started jumping ship

That said, this makes me wonder about nvidia's relation with partners considering the rumors of them wanting to jump ship have been everywhere since UMAP + the GT200 + 4800 release
 
heatlesssun said:
I think that AMD spun this very well. But at the same time why kiss and tell? Business ethics? Please, going around and telling your business to make yourself look good and then at the same time telling eVGA "No Thanks" doesn't strike me as the most moral conduct.

I can understand eVGA wanting to get in on the 4800's, but then I to also wonder about the step up and warranty situation. Would eVGA have had a step up program for Radeons? AMD would have to had foot at least some of that bill annd I bet and they didn't see the need to pony up the cash just to add a distributor. Not a lot on one upsmanship if the nVidia cards had a step up and the AMD cards didn't.

Oh well, I guess AMD can boast a little right now. Better be careful!;)
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-Or their way of saying FU Evga for trying to jump on the bandwagon.
-Or letting their partners know they have their backing 100% for sticking through the rough times by turning down 1 of Nvidia's premiere partners. They have no moral obligation to anyone else.
 
kadozer said:
-Or their way of saying FU Evga for trying to jump on the bandwagon.
-Or letting their partners know they have their backing 100% for sticking through the rough times by turning down 1 of Nvidia's premiere partners. They have no moral obligation to anyone else.
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While this is possibly true, I wouldn't be so impressed by the backing of a company that's so in the red. AMD probably couldn't see any bottom line benefit to using eVGA, plain and simple. Brining eVGA into the mix would have probably cost AMD, those lifetime warranties and step up programs aren't free.

At the end of the day, this was a decision that benefited AMD, or at least didn't negatively impact them and could spun to make it look as though AMD was being high-minded. That's business PR. But if anyone thinks that AMD was turning down an offer that would have significantly enhanced their bottom line, I have a few bridges to sell you.

AMD is a company trying to make money. If turning down the eVGA cost them, then that explains their financial condition but I'm sure it didn't.
 
BigCactus said:
Step up wouldn't work with ati cards. Unlike Nvidia you don't see ATI coming out with a refresh every 2 months.
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It would work for those buying a card knowing a new one is very near. Plus the fact that their warranty (eVGA) covers overclocking and aftermarket coolers.
 
BigCactus said:
Step up wouldn't work with ati cards. Unlike Nvidia you don't see ATI coming out with a refresh every 2 months.
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So let's see, the 4870x2 is coming out only two months after the 4850/4870. So nobody who bought a 4870 would want the option to step up to a 4870x2 for just the price difference? Wow, you really let bias cloud your thinking.
 
AMD... wow. Some decision makers need to be fired at AMD right now. I don't know if anyone can honestly say that not getting EVGA in the mix would help AMD.

I am pretty sure many enthusiasts use EVGA products due to the warranty, heatsink policy, step-up, etc. So naturally with AMD having the advantage in the performance department, why not try to get some loyal Nvidia customers that haven't switched over yet because of choices like Sapphire from AMD.

This is like AMD being the nerdy-ass freshman in college, and a smoking hot Junior walks up and propositions AMD. AMD blows her off so he can try and look cool. Not only does AMD not look good, but missed out on the great sex.
 
Hypernova said:
Just followed that page to the old visiontech article. Wow, didn't know they were once on the brink of death!.
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they died in '02...Hartford Computer Group bought the VisionTek & Extasy names then signed an exclusive with ATi to produce Radeon cards...
 
Dethred said:
AMD... wow. Some decision makers need to be fired at AMD right now. I don't know if anyone can honestly say that not getting EVGA in the mix would help AMD.

I am pretty sure many enthusiasts use EVGA products due to the warranty, heatsink policy, step-up, etc. So naturally with AMD having the advantage in the performance department, why not try to get some loyal Nvidia customers that haven't switched over yet because of choices like Sapphire from AMD.

This is like AMD being the nerdy-ass freshman in college, and a smoking hot Junior walks up and propositions AMD. AMD blows her off so he can try and look cool. Not only does AMD not look good, but missed out on the great sex.
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Amusing analogy but do keep in mind that a lot of what EVGA offers has to get footed by someone. I'm sure that EVGA being Nvidia's #1 partner in North America gives them a lot of benefits other companies don't get, and I'm sure that sweetens the deal with Nvidia thus allowing them to offer things like step up, lifetime warranty, etc. which cost a lot of money in the end.
 
heatlesssun said:
QFT. I don't know why this partner story has been that big of a deal. If you make a good product the partner isn't that important. If it were, people wouldn't be hopping on the the 4800 bandwagon, at least not stateside. In the US, nVidia's support is a lot better overall. You can debate that all you want, but it's not helping nVidia to have more partners right now is it?
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actually I know a couple of people that would not jump on the 4870 simply due to not being able to use the big 3. If BFG sold a 4870 that would be were I would buy it but right now it looks like visiontech. And I would have paid more. Also there is a LOT of resentment against Nvidia due to the years of price gouging that was going on. vendor loyalty seems to be much stronger for some then resentment. So I would have to say that it has helped them a lot in damage control.
 
and that stupid nvidia program to hide the price until you add it to cart
 
Dethred said:
AMD... wow. Some decision makers need to be fired at AMD right now. I don't know if anyone can honestly say that not getting EVGA in the mix would help AMD.
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Actually EVGA wouldn't help ATI at all, and I can see why ATI will be holding out for BFG and not try to dilute their distribution between more vendors. This all comes down to having that flashy big name next to your product.

Unlike EVGA, BFG has alot of flash to it, the name BFG is almost always packaged with OC, Waterblock, turbo cooling solutions!

After working at a computer repair/build shop and talking with customers who generally aren't enthusiasts but like PC gaming still almost all wanted a BFG video card. For one its advertised possibly the most on the internet, second alot of people like their products because it comes with the best OC for their cards (even if it adds no extra performance, they don't know this they just see OC and FLIP). BFG is sorta like the Mac of PC-video cards.

Yes I know EVGA has OC'd products too but its not nearly as advertised or cherished by the general mass.

I don't like EVGA, infact my last EVGA product was a 6800GT, which I bought and had an emediate artifacting problem (bad memory). Through their RMA service, I got the card back twice, on the third time I got another one with a fried core on it. So yea, I have a little to no love for EVGA.

Also ATI has no problem selling their cards with the few vendors they have now.
 
I have no love for EVGA also, I have had horrible experiences with them. But... most of the people around on these forums are all posting to get EVGA cards for the fore-mentioned reasons. I figured getting rid of BS companies like Sapphire and trying out EVGA would be a benefit. I know Sapphire sells a lot of cards, but I am sure EVGA would do just as well.
 
I've had nothing but good luck with eVGA cards. I've not used their stepup since I kept my 8800GTXs when the stop gap 9 series was released.

When I used ATi, I purchased Diamond/Asus or ATi. Known entities with their own software packages or in the case of ATi branded, less chance of failure from some upstart.
 
Trimlock said:
Also ATI has no problem selling their cards with the few vendors they have now.
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actually they do have a problem, ATI wants to make MORE cards, but they cant without MORE vendors, and seeing as they dont pop up out of the ground over night, it makes sense for ATI to steal Nvidias vendors.


BFG or Evga, i would probly buy either one. lifetime warranty and step up programs...heck yeah!
 
We know. We're just having wishful thinking a stepup for ATi would involve more than offering $50 for your old card. :p
 
Kowan said:
We know. We're just having wishful thinking a stepup for ATi would involve more than offering $50 for your old card. :p
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Haha okay, just making sure that people realize that this is national enquirer level kinda "news" ;)
 
RadCliffeX said:
actually they do have a problem, ATI wants to make MORE cards, but they cant without MORE vendors, and seeing as they dont pop up out of the ground over night, it makes sense for ATI to steal Nvidias vendors.
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Sapphire's parent company is PCPartner. Which makes the majority of official nVidia and ATI boards. Say what again?
 
Lost! said:
Sapphire's parent company is PCPartner. Which makes the majority of official nVidia and ATI boards. Say what again?
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I knew that sapphire (PCPartner) manufacture pretty much every ATi card, but what cards do they make for NV? I was under the impression that Flextronics, foxconn and asus were the ones that NV used, with the main one being flextronics.
 
Maybe this has to do with Nvidia trying to help ATi get PhysX on their card over the Havok engine.
Wasn't there a article about Nvidia releasing PhysX drivers for 8 series and up, which suppose to be able to run on 3series and up on ATi ???
Like a word in u help us we wont F with your Partners kinda deal?
 
Dethred said:
I have no love for EVGA also, I have had horrible experiences with them. But... most of the people around on these forums are all posting to get EVGA cards for the fore-mentioned reasons. I figured getting rid of BS companies like Sapphire and trying out EVGA would be a benefit. I know Sapphire sells a lot of cards, but I am sure EVGA would do just as well.
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Sapphire is not a BS company for ATI, they currently make all their boards for them.
 
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