Toshiba Dropping HD DVD Prices

from here: http://en.wikipedia.org/wiki/Comparison_of_high_definition_optical_disc_formats#Disc_construction

The idea that Blu-Ray is more expensive to produce than HD-DVD is a myth.
It isn't the per disk manufacturing that is more costly, it is the startup costs. They still need to open more plants that are capable of producing more 50GB disks. Right now we are seeing to many BR releases on the 25GB disk due to the studios not having enough access to alternative production lines. Anyhow, it doesn't matter.. both are more costly than DVD.

I'd really like to see HD DVD release some burners here so we could take advantage of these cheap players. We could create an app called "Blu-ray to HD DVD" that would transcode movies for burning on the HD DVD format, and ultimately playback in the cheap HD DVD players. Gatta have some use for them. :p
 
Despite the fact that I purchased an HD-DVD player and I have the technology touch of death, I don't think this fight is anywhere NEARLY over. I was hoping I could make it so, even if it meant buying a blu-ray player, but alas even I lack such power.

Lets look at it. From this month, we get last years sales numbers for the year. 1.6 million blu-ray to about 800k hd-dvd. Since inception, 2.2 million blu-ray vs. 1.5 HD-DVD.

Now lets say the studio pocketed $30 out of every DVD sale, which they don't because most are under $30 and the retailer and distributor take a cut. That's $66 million.

Now, as an executive, do you decide that you must get on this veritable juggernaut of not making any money, or do you decide that as a studio, your business is going to be wrangling a giant check out of the various consortiums?

HD-DVD dropped $300 million plus on getting two studios for 18 months. This is why paramount and dreamworks haven't exercised their exit clauses. Even if the sales of BR quadrupled in the next year, they'd be losing money giving up the cash payment from the HD-DVD camp.

BLU-RAY is spending about $150 million per fiscal quarter to have warner basically not release new titles in HD-DVD. It's not even real exclusivity as they plan to produce HD-DVD titles for at least 2 of the three fiscal quartes BR is paying them for.

So $66 million split multiple ways or $150 million just for you? For the studios, the business of high-def disks is not yet selling movies, it's selling access.

This fight will go on as long as both sides want to keep throwing money at it unless the consumer casts an overwhelming vote. The consumer, to date, has not come even close.

Things I think we still stand a good chance of seeing before this is over:
1) HD-DVD camp paying off more studios, but for dual format production rather than
exclusivity.

2) Increased availability of dual format players from some of the involved players getting tired of fighting this fight.

3) Dealys in releasing any BR2.0 disks.

4) Once a BR2.0 disk is realeased of any popularity, the HD-DVD camp will help fund a class action lawsuit against the blu-ray consortium or specific manufacturers. The HD-DVD camp will then pound it into everyone's heads that BR players are broken and flawed, and BR will just do this agian and again, evil BR, yadda yadda. Kind of like the BR camp is beating the drum over studio commitments now.

5) (possibly, but chances are lower) Class action is settled for a sum paid by other BR consortium members while sony does their part to hand out settlement coupons for PS3 which should be completley upgradable. That way sony stands to recover some loss in software title sales.

6) While this is going on someone will bring out a DVR-style HD video downloading appliance tht is reasonably cost competitive. Except it will require that you shell out $200 for the device, pay-per view each movie, and require a monthly broadband connection that costs you more money and is nowhere near fast enough to make the service truly convenient. It will be an even more miserable failure than either disk format.

Just my $0.02. but for this format war not to be capable of being dragged out with tax deductible pocket change from their perspecitve, sales volume of either format is going to have to increase a LOT.
 
Despite the fact that I purchased an HD-DVD player and I have the technology touch of death, I don't think this fight is anywhere NEARLY over. I was hoping I could make it so, even if it meant buying a blu-ray player, but alas even I lack such power.

Lets look at it. From this month, we get last years sales numbers for the year. 1.6 million blu-ray to about 800k hd-dvd. Since inception, 2.2 million blu-ray vs. 1.5 HD-DVD.

Now lets say the studio pocketed $30 out of every DVD sale, which they don't because most are under $30 and the retailer and distributor take a cut. That's $66 million.

Now, as an executive, do you decide that you must get on this veritable juggernaut of not making any money, or do you decide that as a studio, your business is going to be wrangling a giant check out of the various consortiums?

HD-DVD dropped $300 million plus on getting two studios for 18 months. This is why paramount and dreamworks haven't exercised their exit clauses. Even if the sales of BR quadrupled in the next year, they'd be losing money giving up the cash payment from the HD-DVD camp.

BLU-RAY is spending about $150 million per fiscal quarter to have warner basically not release new titles in HD-DVD. It's not even real exclusivity as they plan to produce HD-DVD titles for at least 2 of the three fiscal quartes BR is paying them for.

So $66 million split multiple ways or $150 million just for you? For the studios, the business of high-def disks is not yet selling movies, it's selling access.

This fight will go on as long as both sides want to keep throwing money at it unless the consumer casts an overwhelming vote. The consumer, to date, has not come even close.

Things I think we still stand a good chance of seeing before this is over:
1) HD-DVD camp paying off more studios, but for dual format production rather than
exclusivity.

2) Increased availability of dual format players from some of the involved players getting tired of fighting this fight.

3) Dealys in releasing any BR2.0 disks.

4) Once a BR2.0 disk is realeased of any popularity, the HD-DVD camp will help fund a class action lawsuit against the blu-ray consortium or specific manufacturers. The HD-DVD camp will then pound it into everyone's heads that BR players are broken and flawed, and BR will just do this agian and again, evil BR, yadda yadda. Kind of like the BR camp is beating the drum over studio commitments now.

5) (possibly, but chances are lower) Class action is settled for a sum paid by other BR consortium members while sony does their part to hand out settlement coupons for PS3 which should be completley upgradable. That way sony stands to recover some loss in software title sales.

6) While this is going on someone will bring out a DVR-style HD video downloading appliance tht is reasonably cost competitive. Except it will require that you shell out $200 for the device, pay-per view each movie, and require a monthly broadband connection that costs you more money and is nowhere near fast enough to make the service truly convenient. It will be an even more miserable failure than either disk format.

Just my $0.02. but for this format war not to be capable of being dragged out with tax deductible pocket change from their perspecitve, sales volume of either format is going to have to increase a LOT.



Blu-Ray isnt paying Warner....
 
It isn't the per disk manufacturing that is more costly, it is the startup costs. They still need to open more plants that are capable of producing more 50GB disks. Right now we are seeing to many BR releases on the 25GB disk due to the studios not having enough access to alternative production lines. Anyhow, it doesn't matter.. both are more costly than DVD.

Why do you persist in this lie? There are a huge number of 50gig discs. Its not a production issue, its a choice issue for the studio.

Just to make you look stupid AGAIN I'll show everyone:
http://www.blu-raystats.com/ filter size>BD50
 
<insert extensive list of crazy bullshit like class action lawsuits>

Do you people even read what you've written? Some of you are absolutely out of your minds. If you need a hint as to how crazy you are, read raz's material.
 

I'm working hard to understand where you're coming from. What we don't know is what percentage of PS3 people are buying movies. What we do know is its enough to kick hd dvds ass every week. I personally don't think its that many, 5 or 10%.

Heres the reality of the situation: PS3 adoption is so much faster than hd dvd adoption in total, that even that small % of PS3 buyers will continue to kick hd dvds ass endlessly.
 
Despite the fact that I purchased an HD-DVD player and I have the technology touch of death, I don't think this fight is anywhere NEARLY over. I was hoping I could make it so, even if it meant buying a blu-ray player, but alas even I lack such power.

Lets look at it. From this month, we get last years sales numbers for the year. 1.6 million blu-ray to about 800k hd-dvd. Since inception, 2.2 million blu-ray vs. 1.5 HD-DVD.

Now lets say the studio pocketed $30 out of every DVD sale, which they don't because most are under $30 and the retailer and distributor take a cut. That's $66 million.

Now, as an executive, do you decide that you must get on this veritable juggernaut of not making any money, or do you decide that as a studio, your business is going to be wrangling a giant check out of the various consortiums?

HD-DVD dropped $300 million plus on getting two studios for 18 months. This is why paramount and dreamworks haven't exercised their exit clauses. Even if the sales of BR quadrupled in the next year, they'd be losing money giving up the cash payment from the HD-DVD camp.

BLU-RAY is spending about $150 million per fiscal quarter to have warner basically not release new titles in HD-DVD. It's not even real exclusivity as they plan to produce HD-DVD titles for at least 2 of the three fiscal quartes BR is paying them for.

So $66 million split multiple ways or $150 million just for you? For the studios, the business of high-def disks is not yet selling movies, it's selling access.

This fight will go on as long as both sides want to keep throwing money at it unless the consumer casts an overwhelming vote. The consumer, to date, has not come even close.

Things I think we still stand a good chance of seeing before this is over:
1) HD-DVD camp paying off more studios, but for dual format production rather than
exclusivity.

2) Increased availability of dual format players from some of the involved players getting tired of fighting this fight.

3) Dealys in releasing any BR2.0 disks.

4) Once a BR2.0 disk is realeased of any popularity, the HD-DVD camp will help fund a class action lawsuit against the blu-ray consortium or specific manufacturers. The HD-DVD camp will then pound it into everyone's heads that BR players are broken and flawed, and BR will just do this agian and again, evil BR, yadda yadda. Kind of like the BR camp is beating the drum over studio commitments now.

5) (possibly, but chances are lower) Class action is settled for a sum paid by other BR consortium members while sony does their part to hand out settlement coupons for PS3 which should be completley upgradable. That way sony stands to recover some loss in software title sales.

6) While this is going on someone will bring out a DVR-style HD video downloading appliance tht is reasonably cost competitive. Except it will require that you shell out $200 for the device, pay-per view each movie, and require a monthly broadband connection that costs you more money and is nowhere near fast enough to make the service truly convenient. It will be an even more miserable failure than either disk format.

Just my $0.02. but for this format war not to be capable of being dragged out with tax deductible pocket change from their perspecitve, sales volume of either format is going to have to increase a LOT.

Your numbers dont add up you used player sales to multiply with title sales :confused:
 
I think its incredibly entertaining how elaborate these "hd dvd can still win" scenarios are becoming. First it was just "they need to move over some studios", and now its this monstrous list with the most unimaginable bullshit on it.

Jesus would have to personally endorse hd dvd right now for it to stand the slightest chance boys and girls, and for some reason, I just don't anticipate that happening.

To lessen the pain, I've included this purple pimp doggy.

2005167479821920984_rs.jpg
 
Where'd you get that? Just curious because the numbers aren't out yet. Reports right now are that HDDVD hardware was up but both HD DVD and Blu-ray movies sales last month were flat with a spike on the Blu-ray side. You got some inside info you wanna share?

:)

I don't have any direct numbers, but I am pretty sure he is right. Just since the Warner thing I have seen the Top 100 on amazon go from 2-3 of each HD-DVD and Blu-ray to 17 Blu-ray titles 9 of which are in the top 25 and 1 HD-DVD title which is the Blue Planet title.

Also
http://www.i4u.com/article14003.html
That article reads like HD-DVD porn doesn't sell well at all and Blu-ray porn sells much better even though it is produced in far less quantities :p

haha. Those 2 things make me think Blu-ray titles sell better than HD-DVD.

I am not taking DVD into consideration here.
 
I apologize
It is not 16-4 :p Some HD-DVD movies snuck into the last 20 spots.
So I guess its only 1 HD-DVD in top top 78 :p

Top 100 list from Amazon

Blu-Ray
8. Spider-Man - The High Definition Trilogy (Spider-Man / Spider-Man 2 / Spider-Man 3) [Blu-ray]
Price: $43.49
12. Close Encounters of the Third Kind (30th Anniversary Ultimate Edition) [Blu-ray]
Price: $23.99
13. Planet Earth - The Complete BBC Series [Blu-ray]
Price: $66.95
16. The Fifth Element (Remastered) [Blu-ray]
Price: $14.49
18. Blade Runner (Five-Disc Complete Collector's Edition) [Blu-ray]
Price: $27.95
19. Pirates of the Caribbean - At World's End [Blu-ray]
Price: $19.99
21. Ratatouille [Blu-ray]
Price: $19.99
29. Superbad [Blu-ray]
Price: $20.99
31. Cars [Blu-ray]
Price: $19.99
32. 3:10 To Yuma [Blu-ray]
Price: $26.95
35. Underworld (Unrated) [Blu-ray]
Price: $14.49
49. 300 [Blu-ray]
Price: $19.95
55. Hellboy [Blu-ray]
Price: $14.49
59. Black Hawk Down [Blu-ray]
Price: $14.49
70. Pirates of the Caribbean - Dead Man's Chest [Blu-ray]
Price: $19.99
98. Terminator 2 - Judgment Day [Blu-ray]
Price: $13.95

HD-DVD
13. Planet Earth - The Complete BBC Series [HD DVD]
Price: $66.95
79. Serenity [HD DVD]
Price: $14.99
80. Top Gun [HD DVD]
Price: $14.99
99. Transformers (Two-Disc Special Edition) [HD DVD]
Price: $22.49
 
Ethug, why are you the most passionate Blue-ray activist on this forum? Are you here to educate or annoy? Also, stop triple posting. This isn't your personal blog.
 
Its futile. Its too late. Studios have made their decision. They arent just going to flip flop back to HDDVD due to some price drops.
Currently there are no incentives great enough for studios that are in the Blu-ray camp to choose HD-DVD, however, saying that studio's won't change their minds, ever, is incorrect.
If the financial incentives are great enough, companies with fiscal sense will flip-flop. (Note the Sony owned studio's won't flip, since they have a vested interest in Blu-ray.) However, I agree that the chances of studios jumping over to HD-DVD from Blu-ray are quite low, but not zero.

You'll be able to watch the movie just fine. You just wont be able to play x whatever stupid 2.0 java game is included on the disc. Quite honestly: who gives a crap?
Um, it's more than that. The BR2.0 standard just implements what HD-DVD has supported from launch, so now both formats are largely equivalent feature wise. These new features in BR2.0 include the Picture in Picture feature that was first implemented in a big way in the HD-DVD release of 300 with the "pre-processed" (as filmed without special effects) version displayed in a PIP window in sync with the finished version with audio commentary. I actually found this feature to be quite entertaining and added considerable value to the HD-DVD version of 300. This feature was not in the BR version of 300. Now that BR2.0 has been released, Blu-ray discs can implement that picture in picture feature, however only with BR2.0 compatible Blu-ray players.

Blu-Ray isnt paying Warner....
Check out this post on AVS Forum by an industry insider, David Vaughn
DVD Editor - Home Theater Spot, Contributing Writer - Ultimate AV, Home Theater Magazine.
http://www.avsforum.com/avs-vb/showthread.php?p=12687753#post12687753
He confirms that he's heard rumours of the amounts of the payouts that match the ones in the article quoted in the forum post.
Payouts are common in the industry. Although they're not generally called that in news releases and financial disclosures... the HD-DVD camp supposedly paid Dreamworks a considerable chunk of cash for their support.

Note I'm just correcting some factual errors, not advocating HD-DVD's victory. IMHO I think BluRay will will the HD-disc battle. Plus for full disclosure I own a XBOX 360 HD-DVD add-on.
 
Why do you persist in this lie? There are a huge number of 50gig discs. Its not a production issue, its a choice issue for the studio.

Just to make you look stupid AGAIN I'll show everyone:
http://www.blu-raystats.com/ filter size>BD50

According to that,

Blu-ray
BD25-----213-----48.97 %
BD50-----222-----51.03 %

HD DVD
HD15-----27-----7.42 % (plus 24 HD15 combo = 51)
HD30-----271-----74.45 % (plus 42 HD30 combo = 313)
HD15 Combo-----24-----6.59 %
HD30 Combo-----42-----11.54 %

49% of Blu-ray movies are released on 25GB disks while 86% of HD DVD's are released on a 30GB disk?

That seriously means BR is slacking in the BD50 department. Even Sony DADC said themselves that they were behind in production of the 50GB BR disks due to not having enough plants yet. But it seems they have made some progress in the past 3 months.
 
According to that,

Blu-ray
BD25-----213-----48.97 %
BD50-----222-----51.03 %

HD DVD
HD15-----27-----7.42 % (plus 24 HD15 combo = 51)
HD30-----271-----74.45 % (plus 42 HD30 combo = 313)
HD15 Combo-----24-----6.59 %
HD30 Combo-----42-----11.54 %

49% of Blu-ray movies are released on 25GB disks while 86% of HD DVD's are released on a 30GB disk?

That seriously means BR is slacking in the BD50 department. Even Sony DADC said themselves that they were behind in production of the 50GB BR disks due to not having enough plants yet. But it seems they have made some progress in the past 3 months.

Nice way to manipulate the #s. Here I can do that too:

51% are 50gb, 49% are 25gb for BR.
100% are over 20gb.
50% are over 35gb.
vs
86% are 30gb, 14% are 15gb for HD.
86% are over 20gb.
0 % are over 35gb.
 
lol, I actually just copied and pasted from the website he linked me to. I didn't manipulate anything. :p
 
lol, I actually just copied and pasted from the website he linked me to. I didn't manipulate anything. :p

I'm just saying you can tweak the numbers to show any result you want ;)

Also 25gb vs 30gb isn't that different, 15 vs 25 or 15 vs 30 or 30 vs 50 are however.
 
well yeah, of course. I was just trying to reflect that not all BD movies are 50GB, due to limited production lines and studios making the decision to release them on 25GB disks instead of getting in line or building another production facility.
 
well yeah, of course. I was just trying to reflect that not all BD movies are 50GB, due to limited production lines and studios making the decision to release them on 25GB disks instead of getting in line or building another production facility.

Yep that is true, but more than 50% are 50gb :). And apparently you don't need the the room since HD only uses 30gb max.
 
The more space on the disk, the more SD extras they can throw on it. :p
 
Ethug, why are you the most passionate Blue-ray activist on this forum? Are you here to educate or annoy? Also, stop triple posting. This isn't your personal blog.

I'm passionate about movies. I love my movie collection. What I see over and over again are a bunch of cult hd dvd people trying desperately to FUCK the ever loving shit out of the market with disinformation campaigns, outright lies, desperate and incredibly stupid plans for a FAILED format, etc.

I want one format so we can move along. The hd dvd camp people talk the same pathetic little crap over and over, completely ignoring the fact that hd dvd didn't win a single sales week in the entire last year, and hasn't won a market anywhere in the entire world.

When the BEST the hd dvd camp can do is here in America, and its getting slaughtered, its time to wake up.
 
Um, it's more than that. The BR2.0 standard just implements what HD-DVD has supported from launch, so now both formats are largely equivalent feature wise. These new features in BR2.0 include the Picture in Picture feature that was first implemented in a big way in the HD-DVD release of 300 with the "pre-processed" (as filmed without special effects) version displayed in a PIP window in sync with the finished version with audio commentary. I actually found this feature to be quite entertaining and added considerable value to the HD-DVD version of 300. This feature was not in the BR version of 300. Now that BR2.0 has been released, Blu-ray discs can implement that picture in picture feature, however only with BR2.0 compatible Blu-ray players.

I'd rather have the extra storage space. It keeps coming back to this kind of thing:
When paramount switched from bluray to hd dvd, they already had a batch of bluray movies ready to go that never made it to market.

Blades of Glory was one of these titles. Now its meaningless what you think of the movie itself, as it could be any movie in these circumstances:

The Blu disc that didnt ship had extensive extras in hd, as well as the uncompressed soundtrack.

When paramount flipped, due to the more limited nature of hd dvd, they had to remove the uncompressed soundtrack. This to me is a horrible butchering of a movie.

The core of what you buy a movie for is the film itself, including the soundtrack, not the extras. I'm an avsforum regular so I know about 300, the pip, etc etc...but like a lot of other people, thats not what I buy a movie for.

Sure, hd dvd has the 51gig discs coming, but will they even make it to market?
 
Who are we kidding, these are just temporary solutions anyway. We all know that in the future we will just be getting 1080P from xbox live or netflix via some sort of streaming ap. It just makes more sense, I guess their will be a niche group that will want the actual disk and jacket, but come on the future will be media less, where all you need is a codec upgrade.

First ATT needs to upgrade my friggen node!!!
 
Price war! Consumers rejoice!

Now lets see how much a standalone Blu-ray will drop to - How about $120 for a base model? PS/3 dropping a $50 spot or $100 would also be possible.
 
It's a blatant inventory ditch effort IMHO. To stem losses they'll go below manufacturing costs.
So are we talking about the PS/3 being sold $100 below cost or so, or are we talking about Toshiba and them selling for possible an unknown amount below cost?

Sony went under cost not as an inventory ditch, but as an effort to gain marketshare that was rapidly dissolving to Microsoft and Nintendo on the console side and the DVD consortium on the video side.
 
And when comparing Red vs Green Apples talking about Oranges screws it up as well...

It adds perspective, especially to those BS percentage based graphs where they're too scared to use hard numbers.
 
I'd rather have the extra storage space. It keeps coming back to this kind of thing
...
When paramount flipped, due to the more limited nature of hd dvd, they had to remove the uncompressed soundtrack. This to me is a horrible butchering of a movie.

Umm, WTF? I just wanted to clarify the fact that BluRay 2.0 didn't just add weird ass Java Games as the previous poster had stated. And because of 2.0 update, BluRay discs can have the nice PIP feature I found quite entertaining on the HD-DVD release of 300.

BTW, not having an uncompressed soundtrack for "Blades of Glory" is not IMHO "butchering" the movie. :rolleyes: The movie (acting, writing, etc) itself is enough to "butcher" the movie. :p

Honestly even fewer people care about 96kHz/24bit 7 channel uncompressed tracks than do the miniscule numbers that care about the improved HD video compared to DVD's. To say the lack of uncompressed audio tracks as "butchering" of any movie is a grand overstatement, and even moreso for a movie like "Blades fo Glory".
 
Hard numbers are almost impossible to use.

Aproximately 2.5% of sales went to Blu-ray and 1.5% went to HD-DVD and the rest to DVD. Thats usually what people tend to quote when they say Blu-ray media outsold HD-DVD approximately 2:1.

But those hard percentages themselves are highly skewed because both sides include the "freebie discs" like the 5-free with hardware purchase along with the actual paid for at retail discs. Considering the numerous freebie with hardware deals, you can probably 1/3rd those percentages. So in actuality, both Blu-ray and HD-DVD combined make up about 1% of *actual* purchased sales in 2007.
 
It adds perspective, especially to those BS percentage based graphs where they're too scared to use hard numbers.

When you are asking people if they like the Red Apple more or the Green ones, you can't say more people like Oranges.

We are comparing HD to not HD.
 
Umm, WTF? I just wanted to clarify the fact that BluRay 2.0 didn't just add weird ass Java Games as the previous poster had stated. And because of 2.0 update, BluRay discs can have the nice PIP feature I found quite entertaining on the HD-DVD release of 300.

Actually, Blu-Ray 1.1 gives you PiP. The only thing 2.0 adds is Internet connectivity. 2.0 isn't even finalized yet - thats for next years players! Hooray!

I remember reading a review about 300 (HDDVD version) and I remember how the reviewer commented on how the special features was executed much better on the HDDVD version when compared to Beta-Ray.

Of course, now the studios can release Special/Director's editions of the movies they already released. Isn't that great? All the hardcore fans can pay twice for the same movie! And if HDDVD really does bite the dust, even more fans get to do the same! Everybody wins! :rolleyes:
 
Honestly even fewer people care about 96kHz/24bit 7 channel uncompressed tracks than do the miniscule numbers that care about the improved HD video compared to DVD's. To say the lack of uncompressed audio tracks as "butchering" of any movie is a grand overstatement, and even moreso for a movie like "Blades fo Glory".
I'd dare anyone to actually A/B the ~1.5mbps Dolby Digital Plus track against the original PCM stream, even at 24-bit/96kHz. My guess is that very few could actually do so if they were inclined enough to set up a competent test setup.

I might bitch a tad if this were, say, Lord of the Rings, but Blades of Glory? Picky purely for the sake of being picky.
 
It adds perspective, especially to those BS percentage based graphs where they're too scared to use hard numbers.

You're completely missing the point. Why would you compare a new format to a completely entrenched format and say "look this old format has more users!"

DUH?
 
I'd dare anyone to actually A/B the ~1.5mbps Dolby Digital Plus track against the original PCM stream, even at 24-bit/96kHz. My guess is that very few could actually do so if they were inclined enough to set up a competent test setup.

I might bitch a tad if this were, say, Lord of the Rings, but Blades of Glory? Picky purely for the sake of being picky.

Heres the kicker to your argument then: You wouldn't be getting lossless on a 30gig disc for LOTR if you actually had to have this other thing...you know..the movie on there as well.
 
But those hard percentages themselves are highly skewed because both sides include the "freebie discs" like the 5-free with hardware purchase along with the actual paid for at retail discs. Considering the numerous freebie with hardware deals, you can probably 1/3rd those percentages. So in actuality, both Blu-ray and HD-DVD combined make up about 1% of *actual* purchased sales in 2007.

Wrong. Nielsen videoscan is movies sold at retail, not given away with send ins.
 
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