Manny Calavera
2[H]4U
- Joined
- Jun 10, 2004
- Messages
- 3,986
Many people seem to be thinking that the reason Nvidia is not releasing any faster performance level cards this year as per their typical 6 month tick tock development cycle that we have all grown so used to is a lack of competition from AMD. Maybe that is true. But there are other possibilities.
A couple of possibilities that I find interesting are:
1. The End of Moore's Law for GPUs.
It is possible that the reason both Nvidia and AMD/ATI are no longer able to stick to such aggressive 6 month tick tock cycles is that they can't. It may simply be that the engineering problems are becoming so difficult that a tick may now take 12 months and a tock may now take 18 months. This stuff aint exactly easy folks. Scientific advances are not actually automatic even if that is how they sometimes seem.
Of course if this is the case then I wonder why they cannot just admit to that and ask us all to be patient instead of releasing slightly tweaked cards with new generation numbers. I find this possibility disturbing but also a bit unlikely since they are already down to 65nm with the 8800 GTS 512 which has been intentionally crippled with it's 256 bit memory bus. They don't really need a new architecture. All they really need is to die shrink the 8800 ultra to 65nm and clock it higher and maybe even make it compatible with Tri-SLI. It would be real progress and would satisfy most of the enthusiast market and they could start selling it at $899 MSRP and drop it to $699 in a few months. Tick.
2. There is no enthusiast market aka money talks, bullshit walks.
Maybe both Nvidia and AMD/ATI have realized that their super expensive high end cards are only of interest to 0.0000000001% of the video card market and that the so called halo effect is of no real importance to the bottom line. If mainstream cards are 99.999% of the market then why even bother with an enthusiast level card at all? It is so much easier and so much less expensive to focus on what reallly matters to the average buyer: price. So perhaps both companies are spending their engineering dollars on figuring out ways to cut costs rather than push graphics/rendering technology forward. We are all so worried about AMD. Maybe we shouldn't be. Maybe it is Nvidia that is playing catch-up with AMD and not vice versa. This kind of dismissive attitude towards the uber-GPU card might also explain today's AMD. To many of us it seems like they are bumblers. Shouldn't we at least entertain the idea that both companies are just giving all of us 'enthusiast' gamers the one finger salute?
There are two kinds of companies in this world. There is the company that wants to accomplish real things in the world, to change the world for its own sake. To move technology forward. To create new and amazing products. Any profits that are made from those products are merely secondary. Certainly very nice, but not what is driving the company. It is just a way to make a living while creating new tech.
And then there are the companies that we are all so familiar with who *only* care about the bottom line. Only care about profits. Maybe when they started out there was a founder who actually had a vision about what he wanted the company to accomplish, but perhaps he is long gone and the company is only kept in motion to keep the paychecks and stock options coming in. Such companies would only innovate when they were forced to by outside circumstances. They only do what is most profitable because they have no vision or passion. They are motivated only by greed and nothing else.
So what kind of companies are Nvidia and AMD/ATI? I think we are finally seeing that now.
Interesting ideas,but all are very likely wrong.
We will see GPU's with 1+ billion transistors in the no so distant future.The enthusiast video card market is big enough to continue to invest in,and return a healthy profit,year after year,for many years to come.There is no 'dismissive attitude' towards the high end.The high end is only changing somewhat.I think ATI somewhat started this by throwing the 2900XT out on the market for 399.'Moore's Law' for the GPU is far from dead.
I dont think the days of 650+ dollars high end cards are over,but I think the average selling price on the high end will continue to stay lower then it has in the past few years.Ram is cheap,smaller manufacturing node capability will help as well (it already is in a HUGE way,just a look at what a GT costs or a 3870.Its costing Nvidia very little for each G92 GTS,and it will cost a lot less as time goes on,not more.Even as transistor counts continue to skyrocket.Sure they wont continue to jump by huge increments on a 6 month curve,but they are years,and years away from slowing down to a crawl.We were all spoiled by the G80 and its abilites,and now expect Nvidia to just easily trump it,and take another quantum leap ahead.And I do think the 9800GX2 (hate the name,should be 8900GX2 IF ANYTHING...) will have an MSRP of 449$ USD.I think we will see it sell for a hair less then that even,not long after launch.
Slightly ot...: And PC gaming is far,far from dead or dying.