ClariorHincHonos
[H]ard|Gawd
- Joined
- Jun 25, 2007
- Messages
- 1,972
I don't know if it's just a simply case of people overlooking this or just being oblivious, but AMD is transitioning to a completely different company. They are going from just a CPU manufacturer to a platform manufacturer-basically taking the Intel model and applying it. Hence the purchase of ATi-which was the cheapest and fastest way to bring in a chipset and integrated graphics solution. Was it bad timing? Maybe, but then again maybe it was the right time. By that I mean maybe if AMD waited any longer to go to a platform model it would be too late-better to take on the losses now and be ready for the long haul than try to catch up later.
So now AMD is building it's own platform's and selling them (slowly but surely). You'll already notice AMD based notebooks with ATi graphics, and the same with desktops. THIS is where AMD will and needs to make money. They are trying to milk the two largest money makers-the consumer market and the server market. They've got a decent hold in the server market, they are just trying to build up the consumer side. If you really look at the big picture they are shifting focus away from the enthusiast market, at least for the time being. As someone alluded to earlier-we're not a large of enough market to make or break AMD. However, the other two are, and that is where they are focused at the moment.
The bottom line is the losses are growing pains. Once AMD puts a good platform together on the consumer side and sells it like mad, then all will be well. You have to remember-joe schmoe at Best Buy buying a notebook or desktop ultimately looks at the price tag. If AMD can deliver a platform at lower cost then they'll start to see a lot of revenue.
So now AMD is building it's own platform's and selling them (slowly but surely). You'll already notice AMD based notebooks with ATi graphics, and the same with desktops. THIS is where AMD will and needs to make money. They are trying to milk the two largest money makers-the consumer market and the server market. They've got a decent hold in the server market, they are just trying to build up the consumer side. If you really look at the big picture they are shifting focus away from the enthusiast market, at least for the time being. As someone alluded to earlier-we're not a large of enough market to make or break AMD. However, the other two are, and that is where they are focused at the moment.
The bottom line is the losses are growing pains. Once AMD puts a good platform together on the consumer side and sells it like mad, then all will be well. You have to remember-joe schmoe at Best Buy buying a notebook or desktop ultimately looks at the price tag. If AMD can deliver a platform at lower cost then they'll start to see a lot of revenue.