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Dave Orton bails ship on AMD

Good riddance.

3 years of absolute terrible business decisions and only now is this retard out on his ass. Moreover the scuttlebutt is he was told to resign, he didn't just jump ship.

Now all the AMD board of directors need to do is fire Ruiz for his past 3 years of terrible business decisions.

I have no sympathy for men who clearly are not right for the job and have hurt the industry as a whole.
 
cleaning out the crappy ATI management, hopefully moving to someone good
 
Er, this guy is only part of AMD through ATI - as in, he was acquired through the takeover earlier this year. As in, I don't see how he's responsible for the past 3 years of AMD's business decisions. Unless you're all claiming ATI has made terrible decisions the past 3 years. Which doesn't make sense, because the 2900XT is the only fault they've really made.
 
Er, this guy is only part of AMD through ATI - as in, he was acquired through the takeover earlier this year. As in, I don't see how he's responsible for the past 3 years of AMD's business decisions. Unless you're all claiming ATI has made terrible decisions the past 3 years. Which doesn't make sense, because the 2900XT is the only fault they've really made.


While the 9 series through the X1K series have been usually the performance crown, its hard to ignore the fact that ATI was still often late to the game and had its fair share of debacles (the X1800 release prompting the X1900 refresh within a couple of months just to fix issues). There's more to just a performance crown: arriving on time when you set your own deadlines is a big thing in business. Most companies that are late to the game every time usually don't last long and point to management issues and problems with how the business is run. And lets not forget that winning the high end doesn't necessarily mean big profits: marketing and winning OEM contracts in the low and mid range often nets the most money. Nvidia has been genius in their sponsorships and deals with software manufacturers as well as securing many contracts, which nets them a lot of money, even when they weren't winning the high end.
 
Er, this guy is only part of AMD through ATI - as in, he was acquired through the takeover earlier this year. As in, I don't see how he's responsible for the past 3 years of AMD's business decisions. Unless you're all claiming ATI has made terrible decisions the past 3 years. Which doesn't make sense, because the 2900XT is the only fault they've really made.

Who said Orton was responible for AMD's decisions these past three years? It is my contention that Hector Ruiz is THE SOLE PROBLEM with AMD. His record over the past couple of years have shown that clearly.

Moreover Orton was just as bad as Ruiz currently is. ATi has come out with phenominal cards these past three years the only problem has been execution (which is huge). I have absolutely no doubt that if ATi had been on time with all their offerings, it would have solidified their position as the very best period. It was because of piss poor business decisions that landed ATi and now AMD in the debacle that was the R600.

Hector Ruiz has his conference call on the 16th of this month and you can bet your ass that if Hector does not give CLEAR SOLID DATES AND BENCHMARKS of the next two quarters, investors like myself will be jumping ship so quick your head will spin.

Hector Ruiz needs to be tossed just as far and just as deep as Dave Orton.

A human sized slingshot works best.
 
you think the CEO is responsible for all of those decisions?

the CEO is just a scapegoat for when something fks up! =p and someone for PR
 
Who hired the people who f***ed up? Exactly, the CEO as he is on top of the foodchain.

nah, the CEO really isn't responsible for much, he doesn't do the highering either, I can tell u by working for a company, basically the only thing the ceo is involved in, is board meetings, and PR events.

there is a depertment that handles each issue, HR for recruiting etc =p seriously CEO is probably the most over paid position EVER, considering what u do and what u get paid,
 
nah, the CEO really isn't responsible for much, he doesn't do the highering either, I can tell u by working for a company, basically the only thing the ceo is involved in, is board meetings, and PR events.

there is a depertment that handles each issue, HR for recruiting etc =p seriously CEO is probably the most over paid position EVER, considering what u do and what u get paid,

Sounds like your CEO is a complete waste like Ruiz. I have worked personally for CEO's like Jim Sinegal at Costco and Dr. Jack London at CACI and you can take it from me, they are the most balls to the wall employees in the entire company.

Hector Ruiz is SOLELY responsible to the investors of AMD and he is doing a shitty job of it.

Even if the R&D departments ran into issues it's the mark of a good company leader to minimize the bad and find solutions. Hector's only accomplishment is being the official North American Distributor of Crapola. From dropping socket 939 to buying ATi at the wrong time to being late yet again, he has done a deplorable job.
 
See, the way I see it is this, AMD were in the lead for a while, but people, dont forget who they are up against, they are fighting against intel who have deeper pockets and can basically eat AMD up and shit them out any time they wish. AMD cannot compete with intel on a level playing field continuously. Ok the last 3 years have been bad for AMD, but I suspect that they knew that this was coming and that they are planning/looking to the future with their newer products which hopefully will catch intel out and then they shall be sitting rosy for another year or so til intel play catchup again.

Everyone is blaming Hector, but tell me this, could any of you do any better ? answer is NO, ok things could of been done better but with the release of core 2 duo, AMD was always gunna lose no matter who the fuck was in charge at AMD, it is gunna take time for AMD to fight back with any degree of power behind the fight.

When everything was going good for AMD way back in 2005 and before, the sun shone out of Hectors arse and he could do no wrong, so, because a much much bigger/richer/more powerful company has come along and put AMD in its place its all Hectors fault ? me thinks not, AMD can only do so much at any giving time and they simply cannot compete at the same level as Intel day in day out over the space of years, AMD needs to be the company who either gets a break by having a totally new product out before Intel or by having a better/tweaked version of what intel have out and at the moment they have neither, but those products will come, it just takes time and I dont think that with or without Hector that AMD would be in anyway better off today, as Intel are riding high on its conroe release wave and they are milking it for all its worth, that will slow down due to newer and better architecture releases, but I really dont know what AMD have coming and how it stacks up against Intel, so I cant say how it is going to pan out, but rest assured that AMD will come back with something that will be worth buying instead of a Intel cpu in the near future.

Hopefully next year will be the return of AMD as we knew it a few years ago, as their is no way its gunna happen this year, good things will come from AMD in the future, its just a matter of waiting.

In the end, why does anyone give a shit about who runs AMD ? as at the moment, with all the turmoil that AMD is in and Intels crowning glory which is core 2 duo and its quad brother, CPU's from both sides have never been faster nor cheaper than they are at this moment in time, so whats all the big deal ? I say meh STFU and lets go buy cheap fast cpu's :)
 
Man talk about fickle. Constantine did you call for NV blood when the FX series hit? Or Intel's with P4? You talk as if you know the management intimately; do you?

Stop calling for the horsemen of the apocalypse, they (AMD) haven't even had a chance to recover yet.
 
I can only imagine when some other company buys the company you built changes dramatically...
 
Man talk about fickle. Constantine did you call for NV blood when the FX series hit? Or Intel's with P4? You talk as if you know the management intimately; do you?

Stop calling for the horsemen of the apocalypse, they (AMD) haven't even had a chance to recover yet.

My opinions about Hector Ruiz's control of AMD are beyond fickle and at this point border on the enraged. Not only am I a stock holder of AMD but more importantly a huge fan of pc hardware and the industry as a whole.

There is a profound difference between what Hector Ruiz has done with AMD and the decisions made by Intel with the P4 and Nvidia with the FX series. One has always been known as the bully and the other incredibly concieted, thinking they knew best. However with Hector it is simply a sheer lack of understanding of the industry and more importantly solid business practices.

It's my belief that the first huge mistake that was made was dumping of socket 939 for AM2. There is no reason why they could not have continued the current line of processors to the 6000+ in socket 939. Yes I know here come the responses of "It's because of DDR2 " well who is to say AMD HAD to go to DDR2? If they have the lion's share of the enthusiast platform and server market why should Intel dictate what should be the official ram type. Supply and demand, and if people were still able to get faster cores on their exisiting 939 boards they would, without having to go out and puchase new memory as well.

The second mistake was absolutely critical. With rumors abound that the first 6 months of R&D on K8L were wasted on a design that did not bear fruit Hector made the worst mistake ever, He purchased another company at the worst time. ATi is a fantastic company and strategically a smart move for AMD, but not at a time when you are 6 months behind and need capital to help R&D to somehow recouperate the time lost.

Instead Hector decided to spend ALL the money made with the success of A64, X2 and Opteron and blow it on a graphics company. Which squeezed money so tight that they actually let go of people on the engineering staff and had to borrow 2 billion from it's investors just to keep them afloat.

These are HIS choices and He is the one that pushed these initiatives.

I never got angry at Intel because they deserved what they got with the P4 by not moving forward on processor design. AMD did and still continues to do so. However even though the Core 2 Duo is basically a re worked Pentium 3, it is at the very least on store shelves.

I never got angry at Nvidia because they saw for themselves what happens when arrogance is put into strategic business decisions. They thought they knew better than Microsoft when it came to DX9 and they found out the hard way.

But with Hector, he thinks he's right even though the shelves are empty and so is the coffers, while the clock is ticking. Meanwhile all he has is double speak and frankly lies to tell his investors and the community at large.

He needed to be tossed out yesterday.
 
Man talk about fickle. Constantine did you call for NV blood when the FX series hit? Or Intel's with P4? You talk as if you know the management intimately; do you?

Stop calling for the horsemen of the apocalypse, they (AMD) haven't even had a chance to recover yet.

Thank you Captain Corporation! Now sit down. You sound like you have no understanding of business. As a person with a Masters in Business from Northwood University, I will explain this to you.

You don't get recovery time in this type of business. You cut throats and keep cutting or you get cut next. While Hector didn't push his TEAM to get products to the floor faster, Intel was frantically pushing and sampling Core 2. While Core 2 was being sampled, the 45nm Penryn was in design, heading to process. Now Core 2 is out, Samples of Penryn started showing up for enhancements.

You keep your next model right behind the next one. Specially as small a player AMD is finacially to Intel. With the different foundries that AMD has built, they should already be sampling 45nm parts, preparing for 36nm. ARE THEY??? Hell no. A good leader needs to push his team to get a product out the door. They shouldn't have been concentrating on ATI till they got back on their feet with Phenom and recieved some good finacials from it. With Intels new Tick-Tock approach, I really see a bleak future for AMD.

Think I am wrong. Look at how many of you so called AMD FANS jumped to Core 2 once the numbers came out. You didn't stick to your guns and ride out this misfortune that AMD is having. Because its not misfortune, its misdirection. Too slow, too late, and ppl are too busy to be bothered with a company that can't lead the processor market in technological advances like AMD use to do. Rode the "AMD 64" too long didn't you Mr.Ruiz?

This is not a 'quick fix' so any of you AMD fans can get of the whole Barcelona or Phenom Savor Shit. Cause it is Shit. This is business and the loss AMD has incured because of Ruiz's incompitance to Push his team is not an Overnight Fix. It will take AMD 2-3 years to climb out of the shit hole it dug for itself if it ever does. My thinking is, AMD will be making low end chips for Intel again like in the late 80's or be a Cyrix processor type company. Oh before you jump on the Flash memory side of business, AMD has lost partners in that aspect too.

Sigh.....an X2 4200+(939 user) headed to Core 2...... :(
 
It hasnt even been a year since AMD took over ATI and to completely change the focus and direction of your company after many years, isnt any easy thing todo, nor will it happen over night. Just look at Boeing, sometimes you just need to take the heavy loses now, to grow for the future.
 
Thank you Captain Corporation! Now sit down. You sound like you have no understanding of business. As a person with a Masters in Business from Northwood University, I will explain this to you.

Now you see, you just lost every bit of credibility with those two lines. You go on insulting people and then stroll ahead bragging that you have a Masters degree on something. Everybody knows that schools teach you the basics and without real wolrd experience you don´t know jack about anything. If you said you had worked in the corporate world for 10 years, that would have saved your face abit. As for now your post holds about zero credibility and is what it is, your personal opinion only. I did read your post and it had some good points, sadly you made yourself look like an ass in doing so.

No doubt AMD has made some bad moves and I agree with you that they did most likely sit too long with AMD64 success. I sometimes wonder why this kinda behaviour is so popular as every successful company seems to do it. Guess it all boils down to the phrase "no competition, no progress, so maximize your profits" but why is that? Why are the companies so short sighted so often and do not push ahead with technology development even if there is no competition currently? Surely they know there will be competition in the future, I really do not know, maybe it is just poor management from the CEO like some of the people have said here. I really hope AMD does not go belly up because of this, Intel has the resources to screw up multitude times over and still stay afloat, but clearly AMD does not afford to do this.
 
Look at how many of you so called AMD FANS jumped to Core 2 once the numbers came out. You didn't stick to your guns and ride out this misfortune that AMD is having.

WTF are you talking about??? I could care less who makes my components, I go with performance, quality, and bang for buck. I've owned Intel and AMD, NV and ATI - I have no brand loyalty.

My point was that, yes, AMD has royally fugged up, just like virtually every other major component manufacturer has, and most likely will again. The reaction in this thread seems a bit out of proportion though; If I remember right it took Intel a couple of years to get away from its P4 architecture, and it took a full product cycle for NV to shed its FX screw up.

Anyway thats all I got to say. Captain Corporation out.....
 
seriously, I don't see how AMD fudged up, they aren't competing for the top spot, thats for sure, but their chips are more well suited for lower-mid range systems, almost every system I have built for a client was an AMD X2 with the X2 3600 and 3800 staying below $100 CAD for the last what 4 months? I can get a cpu and mobo for an AMD setup for the price of a Core 2 E6300 chip.

Intel was in the same situation, and they dropped their Pentium D chips to below AMD prices to compete, P4D 805 was at $120 when all other dual core chips were at $199, I don't see everyone talking about how bad they fudged up.
 
Everyone is blaming Hector, but tell me this, could any of you do any better ? answer is NO

Worst argument ever? Thankfully I'm NOT the CEO of AMD and that in no way justifies the fact that even though he's been doing a bad job, oh well... poor guy... I guess I couldn't do any better.

AMD had the better chip during Intels P4 years but C2D has been smoking them lately, and Penryn looks like it's going to be even better. Someone owes an explanation to the investors as to why they're getting their asses handed to them, and while the board of directors does have a huge part, the sole person responsible is in fact the CEO.

I do have faith that AMD will make a competitive return, and at least the X2 chips keep dropping in price every day.
 
If i was CEO i would ramp up R&D. I would keep the pace going and constantly improving the chip and not just the memory controller. AMD should of kept the ball rolling with the K8 chip but they didnt all they did was improve the mem controller, which gives about 5% more performance. The CEO has the job of keeping the company on track and sort out problems, not just talk to stock holders and PR.
 
If i was CEO i would ramp up R&D. I would keep the pace going and constantly improving the chip and not just the memory controller. AMD should of kept the ball rolling with the K8 chip but they didnt all they did was improve the mem controller, which gives about 5% more performance. The CEO has the job of keeping the company on track and sort out problems, not just talk to stock holders and PR.

thats great, u just spent all of your $$ on R&D, now u have to build new fabs to make the chips, some advertising to sell them, some more money into support,

Money doesn't grow on trees!
 
So under cut the competition and buy in bulk to make up for costs.

HD 2900XTs for $200. BAM!
 
As far as CEOs having no real impact, and doing very little. That can be true. I have been at my current tech company which will remain nameless (~30k employees) through 4 CEO's. Some have done essentially nothing. Others drove our stock into worthless territory by going on an aquistion frenzy. That were later sold of for less than pennies on the dollar.

The recent guy is driving most of the changes. He got rid of most of the top management structure that seemed out of touch and brought in new people from other companies. So CEOs can affect hiring at least at a high level.

The CEO can greatly influence the corporated cultue that determines how mistakes are dealt with, risk assessed etc. You don't want a culture where flaws are hidden as long as possible, you need to foster early admission of problems. How was that texture risk highlighted and where were the mitigation strategies? What are the fix it strategies for turning out new design? Is it even internally recognized as a mistake (underpowered texture performance).

Dave leaving does seem inevitable though, most aquisition CEOs leave soon after being aquired.

Dave is unlikely to have affected the poor technical decisions in the HD 2000 series, that kind of technical detail doesn't make it up the chain. But he certainly could have fostered a culture of silence around bad decisions that keep them hidden until too late. It will be hard to ever find out how they missed the boat so badly on texture performance.
 
Who said Orton was responible for AMD's decisions these past three years? It is my contention that Hector Ruiz is THE SOLE PROBLEM with AMD. His record over the past couple of years have shown that clearly.

Moreover Orton was just as bad as Ruiz currently is. ATi has come out with phenominal cards these past three years the only problem has been execution (which is huge). I have absolutely no doubt that if ATi had been on time with all their offerings, it would have solidified their position as the very best period. It was because of piss poor business decisions that landed ATi and now AMD in the debacle that was the R600.

Hector Ruiz has his conference call on the 16th of this month and you can bet your ass that if Hector does not give CLEAR SOLID DATES AND BENCHMARKS of the next two quarters, investors like myself will be jumping ship so quick your head will spin.

Hector Ruiz needs to be tossed just as far and just as deep as Dave Orton.

A human sized slingshot works best.

I have to whole heartedly agree with you on both counts. Orton is good riddance, but Ruiz doesn't need to be shown the door - he needs to be tossed out of it on his ass. Both companies have a lot of potential, and even moreso together -if they can get the idiots bungling it out of their way .

Failure to fulfill promises and meet expectations is not a problem of the technical side - it is a fault of the people making the promises, setting the expectations and failing to manage the projects for success.
 
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