They're both silicone based, and I would never use either of them in my rig... I also would never use a Zalman 9900, but that is neither the question nor the issue.
Looking at the specs for the included paste vs the Xigmatek paste, the Xigmatek has a slightly higher thermal conductivity rating but a lower specific gravity, meaning it should conduct heat better (barely) but is also thinner. My personal favorite is AC MX-4, but according to Tom's Hardware the Zalman ZM-STG2 holds its own pretty well with some of the top contenders.
Multiple reviews show the best air coolers right now are the TRUE, Silver Arrow, Archon, Macho, NH-D14, Mugen 2 and others. In my rig though, I have fallen in love with the Corsair H50 and will probably never go back to air cooling.