HardOCP News
[H] News
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- Dec 31, 1969
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Even though the average person doesn't really care about Nielsen ratings, I am sure they would be surprised to know that the ad ratings are more important than the actual show itself. Read this quote from the article:
To be sure, networks are interested in knowing how many people watch their programming, and freely tout or play down Nielsen's wider audience measurements. But the numbers that networks and advertisers actually use — to sell ads, to set prices, and to decide on the fate of a show — are commercial ratings. In other words, advertisers don't care how many people are watching a show nearly as much as they care how many people are watching their ads. If every Nielsen Family watched a show the day after it aired but skipped through all its ads, that show would probably be canceled.