Sony Cuts PS3 Game Developer Kit Price

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In an attempt to lure more developers into making games for the PS3, Sony has cut prices for its development kit in half.

Sony Corp.'s gaming unit, Sony Computer Entertainment Inc., said prices for the development package for the PlayStation 3 will be reduced to $10,250 in North America, 950,000 yen ($8,600) in Japan and 7,500 euros ($11,250) in Europe. Monday's move follows last month's price cuts on the PS3 around the world, and Sony has said that sales have improved in the U.S., Japan and Europe.
 
Steve's probably trying to get that reverend guy to focus on Sony and get off Microsoft's back ;)
 
If sony did this upfront and release the more expensive models later on, I think they would be in a much better position then they are now.

At least they are trying to get their consoles to the market!
 
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