Ok so after seeing the 7800gtx I was about ready to jump onto the ati bandwagon when the r520 got out, now I see it is the same length. What makes them need to increase the PCB size!? I have to place hard drives around my 6800gt or the power cables cannot fit in. I mean really how does it help? Ati has had all high end cards in recent memory on nice short cards, why the sudden size jump?