HardOCP News
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More evidence that Microsoft should have launched its console at a lower price point than it did.
Speaking at the UBS Global Technology Conference this week, EA chief financial officer Blake Jorgensen said (via Gamasutra): "Clearly Sony has jumped out to a lead with a great console and I think a great pricing strategy, [but] Microsoft is catching up quickly. "Pricing actions that are taking place, particularly during this Christmas season, driven by Microsoft, around reduction plus a lot of bundled software, I think will continue to pull the consumer into the new consoles," he added.