Apple Takes Home Three Brand of the Year Awards

CommanderFrank

CommanderFrank

Cat Can't Scratch It
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Harris Interactive, one of the world’s leading market research firms has just named Apple the top US brand in three separate categories. This is the second year in a row Apple has taken the Grand Slam home against some pretty impressive competition.

Harris Interactive’s Brand Momentum category measures — among other things — ubiquity, future outlook, leadership and popularity. In the eyes of U.S. consumers, Apple clearly meets its brand promise.
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More than anything this proves that marketing/advertising and being fashionable are what influences consumers, not specifications, functionaliy, expandability, etc. :(
 
BryanSTG said:
More than anything this proves that marketing/advertising and being fashionable are what influences consumers, not specifications, functionaliy, expandability, etc. :(
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to be honest, starting with tiger to the os x apple has not changed much as far as the functionality of OS goes for normal user. and i'm sure many people who has used mac osx and windows 8, would prefer mac osx as it's not only easy to use but also easy to learn. i'm not surprised about mac taking over pc.
 
Just a few weeks ago there was another brand poll and apple and google weren't in the top 10, google technically was there since YouTube was in the top 10.
 
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