Bose buys Skullcandy in consumer audio pact

"Consumer audio giant Bose is acquiring irreverent headphone maker Skullcandy, the two companies announced Wednesday. Financial terms of the deal were not disclosed. Writing on LinkedIn, Bose CEO Lila Snyder says the merger will demonstrate how "two different approaches to audio can come together to make something people love." Loudmouth editor-in-chief Simon Cohen notes the deal continues Bose's "wild expansion streak," following this summer's launch of a content studio and record label. Skullcandy will continue to operate as a standalone brand at its headquarters in Park City, Utah."

Source: https://www.linkedin.com/news/story/bose-buys-skullcandy-in-consumer-audio-pact-7704452/

Bode didn't want to sully their name by lowering their own prices closer to the actual value of their products, so they bought into the crap brand hanging at the supermarket checkout.